Arcadia Annouces Marketing Personnel Promotion
Southern California-based Arcadia announces the recent promotion of Blanca Sauceda to the position of Marketing Manager. Previously serving as Senior Marketing Coordinator, she joined the company in 2012 armed with a strong background in marketing communications, project management and graphic design. Her experience also includes three and half years at Bentley, a California-based brand manufacturer of broadloom, carpet tile and area rug products for interiors across the globe.
In this expanded role, Sauceda will be responsible for the development and execution of all Arcadia branded marketing initiatives, to include advertising, social and digital media integration, website strategies, tradeshow participation and promotional programs. In addition, she will be more heavily involved in the creation and production of all selling-process materials while continuing to oversee the literature and fabric/finish sample fulfillment process. Her influence will be relied upon for other areas as well, such as product development, market positioning, sales programs and future branding strategies.
The promotion is one of several organizational changes recently implemented to accommodate the ongoing growth of the company brand. Among her first priorities is the hiring of additional marketing personnel to further strengthen the team and help facilitate new, and ongoing, initiatives for the future.
For more than thirty years, Arcadia has been dedicated to new product development and a breadth and depth of high quality seating and tabling solutions for large and small companies alike. Dynamic in environments ranging from corporate, educational, healthcare, hospitality and retail spaces to government institutions, airport and club lounges, and more, Arcadia’s product collections are introduced each year at the NeoCon World Fair in Chicago and remain on display in Arcadia’s permanent showroom in Chicago’s Merchandise Mart (Suite #340).
For more information, contact Helen H. Kim, Director of Marketing, at 800.585.5957 or helenk@arcadiacontract.com.
