Concurrents: Think Critically About What Comes Next

The first month of any new year is filled with a fascination for all things “new”: the new books (bring them on!); the new fitness craze (hopefully it involves walking your dog); the new food trends, fashion trends, self-help programs, financial predictions — and especially new technology, from earbuds to A.I. That last one has caused a few ripples in the design industry of late; as a field that relies on creative output and iteration, we view with skepticism (or maybe at the very least a bit of “side-eye”) any change that threatens to upend creative processes as we know them. Some of that skepticism has given way to nervousness, a feeling that is compounded by uncertainty in the broader economic climate. We are wise to think critically when it comes to what comes next. As you read this column, IIDA is convening our 26th annual Industry Roundtable, a think tank of top design leaders, to do …