Concurrents: Refuse to Act Your Age
It appears there is no shortage of consultants and/or organizations ready to profile for you the distinctive needs of Gen Z, the most current generational profile to come into focus, and then to extrapolate those needs into suggestions for how to cater to Gen Z or market to Gen Z or impress Gen Z. And this is just the latest focus. There was a time when the primary target was the Baby Boomers, then came the Gen X category, then the Millennials. Use your favorite AI application to get a version of a breakdown of the traits and attributes of each of these generational categories. ChatGPT can even suggest some less-than-funny, dad-like jokes about each one. Some would say that today the U. S. is composed of up to eight co-existing generations, an increase from the five that were identified for many decades. Japan, China, and Europe, according to some …
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