Davis Furniture Unveils Renovated Flagship Showroom in NYC
Davis Furniture has unveiled its reimagined flagship showroom in New York City, located at 200 Lexington Avenue, in the New York Design Center. The space not only showcases the latest products, but also invites visitors on an immersive brand journey. For the past few years Rob Easton, the VP of design and development at Davis Furniture, has been working more closely with Joseph Namyst, the company’s creative director, on lookbooks and photography to curate images reflective of the brand. The pair then collaborated almost exclusively on the presentation in the Chicago showroom for NeoCon last year. Yet even during the busy trade show, they began to exchange ideas about how they wanted to reimagine the Manhattan space. After reviewing the latest introductions and how they were displayed in THE MART showroom, a different concept took shape. “We looked at what worked in terms of product and the display in the …
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