A Showroom Refresh for Three H

Canadian furniture company Three H tasked interior design studio Kuchar with the refresh of their Chicago showroom, which has been in THE MART for two decades. The update was completed in time for NeCon, and coincided with the manufacturer’s work on new branding—the perfect time for a more contemporary look.  To stand out among the array of spaces vying for visitors’ attention, the designers envisioned an inspiring setting to house the Three H lines. “It was important to make a big impact, and they wanted the showroom to have the vibe of a cool European hotel,” said Sarah Kuchar-Parkinson, owner and creative director of Kuchar. “We made it airy and brighter than it was before.”  As soon as someone steps into the showroom they are greeted by arches that frame the furniture within, and provide a feeling of expansiveness in a smaller footprint. These elements give people a preview of …