Aston Martin’s Q New York Flagship
British car manufacturer Aston Martin has unveiled its first ultra-luxury flagship, Q New York. The space, located at 450 Park Avenue, blends modern technology with British craftsmanship, building on the company’s commitment to craft and the growing trend of personalization. As spy extraordinaire James Bond’s automobile of choice (the Q moniker is a nod to 007’s trusted quartermaster), the Aston Martin is a symbol of status and sophistication. Now, clients can create their own versions of the motorcar, choosing from a range of colors, wood, metal, and upholstery. Alexander Zilberman, founder and principal of AZA, and architect on the project, explained that every aspect of the showroom captured the essence of not only the cars, but the 110-year history of Aston Martin. “Architecture is very much about the visual and tactile senses,” he noted. “And it is reflective of the brand’s values and legacy, as well as their aesthetic.” Situated …
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