Graham & Brown Launches Soft Furnishings
Graham & Brown, the UK’s leading wallpaper and paint brand, has entered the world of soft furnishings. Releasing a line of over 300 fabric designs, including printed fabrics, plains, and textures, available as made to measure curtains, roller blinds and roman blinds, Graham & Brown now provides a full room decorating solution for homeowners.
Having always prided itself on supplying perfectly partnered paint and wallpaper, Graham & Brown is thrilled to offer another component of the interior design process. The soft furnishings range encompasses beautiful prints hand drawn in the Graham & Brown studio and a considered palette of coordinating plains to accompany the product portfolio.
Graham & Brown’s Fabric and Soft Furnishings Specialist, Amy Bant, comments, ‘We are thrilled to finally be able to share the news about our new project. We wanted to build a range of fabrics to perfectly partner with our wallpapers and paints, offering every aspect needed for the full room design for our customers. We want to make the home design process as simple as possible, giving every person the interior design skills of a professional. We’ve worked our way through our extensive archive to offer products to suit every taste and specification.”
The printed fabric designs are inspired by the bestselling wallpaper patterns, all printed onto 100% Better Cotton Initiative (BCI) accredited fabric, which is soft to handle and draped to provide the highest quality finish. The designs feature bold prints and vibrant colours offering the perfect statement piece for any room. Similarly, the plains and textures colour palette was created to partner with Graham & Brown’s favorite paint colours, whether it’s dark and moody, bright, and fresh, or tonal neutrals, there is something for everyone.
In order to offer the best service and give customers a feel for the fabric, A5 fabric samples are available for all designs and finishes. The swatches are stocked and dispatched from the Graham & Brown sample room alongside paint and wallpaper samples. Customers can purchase all perfectly partnered products in one go, bringing simplicity to the decision-making process.
DELIVERY TIMES: All products are delivered between 12 to 14 days from order with a 48 hour cooling period once the order is completed.
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About Graham & Brown:
For over seventy-five years, Graham & Brown has inspired people to think differently about their walls through continuous innovation, creativity, and craftsmanship. Founded by two friends – Harold Graham and Henry Brown, the business has been family-run from its Headquarters in Blackburn, Lancashire since 1946.
Graham & Brown has created an extensive archive of over 50,000 pieces, comprising of in-house designs and historic works, some dating back over two hundred years. Each day this archive grows as the Graham & Brown design team create artwork in Blackburn, Holland, and France.
The UK’s leading wallpaper manufacturer, Graham & Brown has expanded its collection to include paint, murals, wall art and soft furnishings.
The brand leads the way in technology and innovation with an augmented reality app that enables users to visualise pattern and colour on a wall. Products are sold direct to customers on grahambrown.com and through a programme of Partner Retailers
Sustainability:
Graham & Brown will be carbon neutral from January 2022 and with the investment and innovation plan in development to make the company Carbon Zero within the decade. All trees used in the production process for the past 20 years have come from renewable sources. Graham & Brown uses 23,000 tonnes of paper each year, all from sustainably managed forests, meaning for every tree used three more are planted; An estimated 16.5m trees have been planted on behalf of Graham & Brown this century.
As part of the Streamlined Energy and Carbon reporting (SECR) Graham & Brown has measured the carbon emissions (footprint) of the Production process, Warehousing, Design Centre, and international divisions in France. Holland and the USA. As the Carbon Footprint is now measured, it can be reduced. From 1st September 2021 the entire company will shift to renewable electricity, this will immediately remove around 2,000 tonnes of greenhouse gases per year and reduce carbon emissions by 29%.
Graham & Brown Soft Furnishings meet the Better Cotton Initiative (BCI). The BCI provides the knowledge, support, and resources to ensure its farmers grow cotton and other crops more sustainably. The BCI also provides improved working conditions and a higher standard of living for its farm workers.
All wallpaper and paint use water-based inks. Graham & Brown has dramatically reduced its carbon footprint already and continues to work hard every day to reduce waste and improve its sustainability. A copy of the latest Sustainability Report is available upon request.
Full details available in the Graham & Brown Sustainability Report.
