Global Textile Brand Kvadrat Building its Presence in the US Market
For many years, Danish textile brand Kvadrat had a presence in the US market through a close 18-year partnership with heritage brand Maharam, which ended in January 2021, after Maharam was acquired by Herman Miller. Kvadrat has been building its US presence with a partnership with Haworth, Inc. to provide a textile offering that coordinates with Haworth’s global product portfolio, and by building up its line of A&D sales representatives. The company has entered the U.S. market with a new strategically located headquarters in Grand Rapids, Michigan, and flagship showrooms in Los Angeles and most recently in New York. During New York Design Week 2022, Kvadrat opened its new flagship New York showroom in midtown Manhattan, on tony Park Avenue, near design iconic buildings such as the Seagram Building and Lever House, and not far from the D&D building. The main area of the 8,000 square-foot space was designed by …
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