Pulp Studio Launches Video Program to Capture the Unique Qualities of Glass
Pulp Studio, the leading designers and manufacturers of technically superior decorative glass, launches a new video marketing program to promote their unsurpassed craftsmanship.
The goal of the program is to truly capture the art of glass through movement, bending, shading and attention to detail, all of which are storytelling characteristics that can get lost in translation with still glass photography.
In this video-first marketing landscape, Pulp Studio wants to deliver a strategic approach that is as unique as the glass they make. This lighthearted video program is meant to be as entertaining as it is educational while spotlighting the exceptional results they produce for their clients.
The video program will feature landmark projects Pulp Studio participated in, like The Gores Group Building in Beverly Hills, Calif. and The Aquarium of the Pacific in Long Beach, Calif. The former highlights a façade made of 800 special triple-laminated glass panels, while the latter highlights a one-of-a-kind patterned PVB substrate system that accentuates the curves of the glass.
Additional videos for the series are in development throughout the U.S., with each video showcasing a specialized glass technique.
The videos are available on Pulp Studio’s Instagram and Facebook pages.
Pulp Studio has been designing and manufacturing technically advanced decorative glass for commercial markets since its inception in 1997. Pulp Studio passionately advocates for the creative uses of glass as a building element and the brand’s defining mission from the beginning was to fill the void in the market for innovative uses of glass in interior and façade projects. Pulp Studio’s technique combines technical prowess with design sensibility; creating products that reside at the intersection of fashion and function.
Pulp Studio employs craftspeople, artists, scientists and inventors who view working with glass as an artistic endeavor – their medium being glass. The company’s capabilities include bending, hand-color coating, laser etching, glass carving, screen print imaging, drilling and notching, and a patented system for uniformly illuminating panels using high-intensity LEDs. Every project is another opportunity for Pulp Studio to further enrich the idea of ‘custom’ by delivering products that are superior in design and functionality. One of the company’s insulated glass products, Ombra™ achieves a solar heat gain coefficient superior to that of other insulated glass units, dramatically reducing climate control requirements and providing significant energy savings over the life of a building.
Working in collaboration with architects and design studios, Pulp Studio’s products have been used in numerous high-profile projects including the Seattle Space Needle, the Aquarium of the Pacific in Long Beach, California, the Wilshire Grand in downtown Los Angeles and the Gores Group Headquarters in Beverly Hills, California.
In 2019, Pulp Studio introduced an innovative ultra-thin product called DermaGlass™. Weighing considerably less than the industry standard, DermaGlass™ is exceptionally strong, flexible, durable and scratch-resistant. Because of its lighter weight, DermaGlass™ is well-suited for use in elevators, exterior facades and its ability to be laminated or backpainted makes it applicable for interior or decorative applications.
For more information, visit www.pulpstudio.com
