A Cannabis Ed & Market Research Start-up Finds a Home at King and Peter Streets in Toronto
Complexities of the marijuana industry are plentiful right now. Many states in the U.S. have taken the step to legalize medical and/or recreational marijuana (recreational marijuana is now legal in 10 states; medical marijuana is legal in 33), and the entire county of Canada legalized the substance in October 2018. The marijuana industry is seeking to legitimatize itself, and decriminalize and reshape its reputation and its culture. Challenges in product safety, legitimacy, education and research abound, and those challenges are proving excellent opportunities for companies that have the resources to offer solutions. In Toronto, a young start-up called Lift & Co. specializes in cannabis education and market research. The young industry leader is rapidly expanding, and it tasked Lebel & Boulianewith crafting a new headquarters to support its growing team. About Lift & Co.: “Lift & Co. helps Canadians explore, understand and make better-informed decisions around cannabis with product reviews, events, …
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