Product Strategy driven by User Observation at KI
No matter what industry it’s in, product development strategy is central to a company’s business strategy – workplace furniture and furnishings included. Customers are intrigued by and looking for innovation, and it’s up to the product development team to deliver it. The question is how to go about it. One way to decide what products to develop is to ask the sales team what additional products they need in order to grow. But there’s a problem with that: it’s very hard for people on the front line in sales – immersed in their own current products as they must be to succeed – to see beyond, “We need exactly what we’ve got only 15% cheaper.” This is not the path to innovation. Another common approach is to task the marketing department to come up with design briefs. Marketing teams will generally do a more thorough job of surveying what’s available on …
Log in to Continue Reading
