Concurrents – Environmental Psychology: Smellscape!
‘Tis the season for the year’s most misguided environmental scenting. Right now, in stores across the world, the smells of cinnamon and pine are nauseating shoppers in one store after another. But smellscaping can be different! Adding scents to a space doesn’t have to be so heavy handed, and subtle scenting can make it much more likely that a space achieves whatever objectives clients and designers have set for it. State-of-the-art scent distributors can be integrated easily into a building’s HVAC system and can delicately distribute smells throughout a structure. The concentrations of odorants dispersed can be so small that they will not result in allergic reactions, although even the tiniest bits of smells can influence humans’ thoughts and behaviors. The likelihood of any adverse effects of scenting just about reaches zero when high-quality artificial odors are used. To be effective, it’s not necessary for people to be aware that …
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