Better Signage, Better Cities
Good signage is critical to doing good business. Signage can positively or negatively affect a city’s appeal, consumer and visitor behaviors, and overall local branding and ambience. But for those businesses and organizations that don’t have snazzy marketing teams to dream up the perfect brand logo and signage materials, and for companies who have perhaps too many options at their disposal, a solid plan for signage can get lost amidst limiting municipal signage ordinances, competing priorities and flashy tech features. We spoke to Joshua Zinder, founding principal of Princeton, NJ-based architectural and design firm JZA+D, to find out more about signage challenges and the solutions architects and designers can use to create effective signage designs. “As much as good signage can help your business, bad signage can hurt your business,” said Mr. Zinder. “Many businesses, especially young ones, choose a cost-saving solution. And by doing so, they often slight themselves …
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