Save the Date! 🍉 DIFFA’s Picnic By Design is Coming to NYC Sep. 4 🍎

Grab a pen and reach for your calendar – Picnic By Design is coming to town! DIFFA’s annual end-of-summer soiree and auction will bring New York’s design community out on September 4th to celebrate as the city’s top talents show off an array of covetable picnic baskets stuffed with goodies – this year with a global theme. As always, the proceeds from Picnic By Design will be granted to HIV/AIDS charities making a difference in people’s lives across the country.

Picnic By Design: A Global Experience

More than 20 Global-themed Picnic Baskets for Auction from New York’s Top Designers

Tickets and sponsorships available for DIFFA’s September 4 fundraiser to support grant-making programs to HIV/AIDS organizations in New York City and throughout the country

DIFFA: Design Industries Foundation Fighting AIDS (DIFFA)’s annual summer fundraiser, Picnic by Design, returns this September! Held at Midtown Loft & Terrace, the eighth annual soirée invites 20 top tier designers and brands to re-imagine the classic picnic. Every year, Picnic by Design brings together over 200 industry guests for gourmet picnic fare and custom designer baskets for auction. Event proceeds support DIFFA’s mission to grant funds to HIV/AIDS service organizations across the country.

“You ask designers to create a simple basket, and you get a full-blown picnic extravaganza! Picnic by Design gathers the industry’s best and brightest design minds to support the cause through fervent creativity, and of course, through bidding to make a DIFFA-rence,” comments DIFFA Chair, Cindy Allen.

Picnic by Design celebrates creative expression while raising funds and engaging designers in DIFFA’s mission to further the fight against HIV/AIDS. Guests will view and bid on more than 20 internationally-themed baskets. Basket designers include Stacy GarciaParis KostopoulosVanessa Deleon and Michele Alfano. Current Picnic by Design sponsors include BLANCO, Cortina Leather, Knoll, and Studio TK. 

“We are excited to have so many remarkable companies and talented individuals donate their time and resources to support Picnic by Design each year. Creative design teams and talented artists, architects and tastemakers will bring the global theme to life in DIFFA’s end-of-summer designer showcase. The proceeds from the event fund our grants to HIV/AIDS programs across the United States,” says Dawn Roberson, Executive Director at DIFFA.

Picnic by Design takes place on September 4, 2019 from 6pm – 9pm at Midtown Loft & Terrace. For more information on sponsorship opportunities contact Steven Williams at Early bird tickets are now available at for $125, with prices increasing on August 20. Visit to sign up for exclusive event updates.

For real-time information and inspiring images, follow DIFFA on Facebook (@diffanational), Twitter (@diffanational) and Instagram (@diffanational). The official hashtag for the event is #picnicbydesign.


DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $44 million to hundreds of HIV/AIDS organizations nationwide.