Salone del Mobile.Shanghai: 2nd Edition Officially Announced at Red Night Party

The 2017 Salone del Mobile.Milano Shanghai Press Conference and Red Night Party were recently held in Shanghai – officially announcing the 2nd edition of the show and revealing some big news!

Salone del Mobile.Milano Shanghai will officially be held November 23 – 25 at the Shanghai Exhibition Center. It was announced during the Red Night Party that 109 top Italian brands (+63% compared to last year) will showcase their best and latest products for the Shanghai show, bringing together a visual feast of design. In addition to the exhibiting brands, Salone del Mobile.Milano Shanghai will feature SaloneSatellite, highlighting up-and-coming under-35 design talent, and Master Classes, a three day educational program featuring three internationally known architects and designers (Giancarlo TintoriMario Bellini, and Piero Lissoni).

Please see two full press releases below with info on the upcoming Shanghai show and announcements from their 2017 Red Night party.

“The Red Night” Party: 109 Top Italian Brands Participating in Salone del Mobile.Milano Shanghai 2017

Salone del Mobile.Milano Shanghai 2017 Press Conference and the Red Night Party were successfully held in Shanghai on 15th September, revealing to the awaiting Chinese market exciting news on the 2nd edition of the show, and the 109 Italian brands that already confirmed to be at the show.

[Shanghai] On the evening of 15th September, the Red Night Party of Salone del Mobile.Milano Shanghai was successfully performed. The organizers officially announced that the 2nd edition of Salone del Mobile.Milano Shanghai will be held in Shanghai Exhibition Center on 23-25th November, 2017.

With a long history of 56 years, Salone del Mobile.Milano, red as its brand color, is recognized worldwide as the source of inspiration and leading trend-setters in the furniture and interior design industry. The 56th Salone del Mobile.Milano (4-9th April, 2017) confirmed its leading role in this industry and attracted 343,602 visitors from 165 different countries. Last year Salone del Mobile.Milano Shanghai made its grand debut in China, with a collective of 56 top Italian furniture brands, attracting 20,750 professional visitors admiring the authentic “Made in Italy” in Shanghai. The cutting-edge design and the exquisite craftsmanship amazed the Chinese audiences, whose enthusiasm far exceeded the expectations of the organizers.

In response to the great interest of the Chinese market, Salone del Mobile.Milano Shanghai comes again. In contrast to the colorful lights in Lujiazui, Shanghai Gallery of Art on the Bund was lighted up by the glaring Salone red. In this red dreamland, more than 250 well-known architects and interior designers, property developers and industry professionals reviewed the long history of Salone del Mobile.Milano and previewed the highlights of the incoming show – 109 top Italian brands (+63% compared to last year) will showcase their best and latest products bringing together a visual feast of design.

The companies that already confirmed their participation to the show are: Agresti, Angelo Cappellini & C., Annibale Colombo, Antonio Lupi Design, Aran Cucine, Aran World, Arc Linea Arredamenti, Arketipo, Artemide Architectural, Artemide, Asnaghi Interiors Design, Asnaghi Interiors, Asnaghi Interiors The Art of The Italian Style Furniture Since 1916, Asnaghi La Boutique, Atmosphera, Automobili Lamborghini AuthenticLiving, B&B Italia, Baldi, Barovier & Toso Vetrerie Artistiche Riunite, Baxter, Bel Mondo by Bellotti Ezio, BelCor Interiors, Bellotti Ezio Arredamenti, BFG, Binova, Bizzotto, Bruno Zampa, Busnelli, Calligaris, Capital Collection, Cattelan Italia, Ceccotti Collezioni, Citco, Compagnia Italiana del Cristallo, Cornelio Cappellini, Cubo Design, Dada, Danese Milano, Diesel Living with Foscarini, Edra, Elledue Arredamenti, Ernestomeda, Flexform, Flou, Former Industria per l’Arredamento, Foscarini, Frigerio Poltrone e Divani, Gallotti & Radice, Gianfranco Ferrè Home, Giorgetti, Giorgio Collection, Griffe Montenapoleone, IPE, JC Passion, Jumbo Collection, Kartell, Kohro, Lema, Living Divani, Longhi, Lualdi, Magis, Malerba, Maxalto, Medea, Minotti, Missoni Home, Molteni & C., More Provasi, Moroso, Natevo, Natuzzi, Natuzzi Italia, OAK Design, Oak Industria Arredamenti, Oluce, Opera Contemporary, Paolo Castelli, Patrizia Garganti, Poliform, Poltrona Frau, Porada Arredi, Porro, Prophilo, Quagliotti, R1920, Rampoldi Casa, Rampoldi Creations, Riva Industria Mobili, Roberto Cavalli Home Interiors, Roberto Cavalli Home Luxury Tableware, Savio Firmino, Scavolini, Seguso Gianni, Sicis, Sigma L2 Paolo Granchi, Smania Industria Italiana Mobili, T & J Vestor, Technogym, Turri, Ulivi Salotti, Varenna, Vetrerie di Empoli, Villari, Visionnaire Home Philosophy, Vittoria Frigerio Milano, Wykt, Zanaboni Salotti Classici snc di Zanaboni Vittorio & C.

 “Salone del Mobile.Milano Shanghai returns in November with a selection of important Italian design companies” – said the President of the Salone del Mobile.Milano, Claudio Luti. We have been working on several fronts to strengthen the positioning of the event. Salone del Mobile.Milano Shanghai is an international strategic appointment for the design industry, to strengthen our brand show. The second edition of Salone del Mobile.Milano Shanghai confirms the event as a landmark in China for Italian design companies, thanks also to the collaboration with numerous partners. We want to reinforce the role of this event as a strategic showcase to bring our projects to a far-reaching audience, that cannot always be present at Salone del Mobile.Milano, and to be a commercial and cultural bridge between our two countries, Italy and China, creating a fruitful dialogue on issues of ‘Made in Italy’ excellence and quality production”.

According to their styles and product ‘types, the participating brands will be classified into 3 different categories:

Classic (16 brands, +24% compared to 2016) – the classic style remains its charm without being affected by the time passes by. It fully reflects the value of the traditional handicrafts as well as the art of furniture manufacturing.

Design (58 brands, +54% compared to 2016) – the brands of the design category express a sense of beauty as well as functionality of the products, representing the innovation from the internal essence to the external form.

xLux (35 brands, +92% compared to 2016) – re-explained in the contemporary era, the elegance of xLux is an artistic interpretation between the classic and modern designs. It performs very well with various vivid colors, soft materials and abundant details. Visitors will be able to enjoy a voyage through the best of Italian design, experiencing the beauty of the 3 different styles.

 “Last year Salone del Mobile.Milano Shanghai was an incredible success. I have no doubt that also in this edition all the visitors will experience that Italy doesn’t make design, Italy is design! Italian companies are leaders also in this field, thanks to the their great tradition combined with a constant research for innovative solutions. I would like to recall also that the Italian Prime Minister Paolo Gentiloni, after a visit to the main edition in Milan last April, praised Salone del Mobile as one of the best parts and resources of our Country”, stated Mr. Ettore Francesco Sequi, Italian Ambassador in China.

According to Amedeo Scarpa, coordinator of ITA/ICE network in China, “also for this 2017 edition, ITA-ICE and MISE/Ministry of Industry & Commerce confirm their strong commitment in accompanying such a great success in the Chinese market, one of the most interesting markets in the world in terms of sensitiveness towards design and interior decoration, but at the same time one of the most competitive and challenging too. The public support at Salone del Mobile.Milano in Shanghai second edition, together with continuous sponsored invitations to selected Chinese developers and buyers to the Salone in Milano and to visit the most relevant Italian production clusters of furniture aims exactly at reinforcing this successful and win-win cooperation in this sector between Italy and China in a medium-long term perspective”.

Master Classes and SaloneSatellite will also be held during the exhibition. The Master Classes, with its three-day educational program will function as a perfect interaction between the two cultures. The Italian and international renowned architects and designers Mario Bellini, Piero Lissoni, and Giancarlo Tintori will be invited to discuss and share with prominent Chinese designers their thoughts and visions about the most cutting-edge topics in the fast-developing design industry in China and in the world.

SaloneSatellite, the show dedicated to designers under 35 years old, celebrated last April its 20th anniversary during Salone del Mobile.Milano. It aims to encourage the creativity of the new generations for which China gave, also this year, a strong signal to the design world as the 1st, 2nd prizes and special mention were won by Chinese young designers. 53 young Chinese designers and graduates-to-be (12 more than last year) from Chinese universities and design schools – Beijing Forestry University, Beijing University of Technology, China Central Academy of Fine Arts and The Hong Kong Polytechnic University School of Design – have been selected to participate to the second edition of SaloneSatellite Shanghai. The winners of the award will be invited to participate to the SaloneSatellite Milano which will be held within the Salone del Mobile.Milano from 17-22nd April 2018. An international Jury – formed by architects Mario Bellini and Piero Lissoni; designer Alessandro Copetti; exhibitors Andrea Turri-Turri, Carlo Urbinati-Foscarini and Carola Bestetti-Living Divani; editorial director Wang Xu-AD China; correspondent Rita Fatiguso-Il Sole 24 Ore; professor Caterina Tiazzoldi; Patrizia Malfatti, International Press Office Coordination Manager, Salone del Mobile.Milano, and Marva Griffin, Founder and Curator of SaloneSatellite will select the three winners.

The Salone del Mobile.Milano Shanghai thanks the Italian Government and Institutions for the strong support to this event.

The event was attended by the Italian Ambassador to the People’s Republic of China-Mr. Ettore Francesco Sequi, President of Salone del Mobile.Milano-Mr. Claudio Luti, General Manager of Salone del Mobile.Milano-Mr. Marco Sabetta, Exhibitions Director of Salone del Mobile.Milano-Mr. Andrea Vaiani, President of FLA China-Mr. Roberto Snaidero, Curator of SaloneSatellite-Ms. Marva Griffin, President of VNU Exhibitions Asia Ltd. co-organizer of Salone del Mobile.Milano Shanghai-Mr. David Zhong, Italian Trade Commissioner in Beijing & Coordinator of ICE Offices in China and Mongolia-Mr. Amedeo Scarpa, and Trade Commissioner of Italian Trade Commission Shanghai Office-Mr. Massimiliano Tremiterra. During the Red Night, Salone del Mobile.Milano Shanghai presented as well the major sponsoring partners of the November show. For the second year, has been appointed as the main sponsor of Salone del Mobile.Milano Shanghai, while the official representative sponsors of the top Italian Lifestyle at Salone del Mobile.Milano Shanghai are: Ferrari for the Italian automotive excellences, illy and S.Pellegrino for the Italian food and beverage excellences.

The Salone del Mobile.Milano Shanghai is looking forward to seeing you once again on November 23-25th, 2017 at the Shanghai Exhibition Center for its unmissable 2nd edition.

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Salone del Mobile.Milano Shanghai 2017 Master Classes 

Salone del Mobile.Milano Shanghai 2017 is bringing in again the authentic “made in Italy” products, behind which lies the most crestive minds, interesting expressions, and cutting-edge views on the design world.

During the 3-day exhibition, 3 internationally well-known architects and designers from Italy will come to the Master Classes, together with 3 Chinese design masters invited by Salone del Mobile.Milano Shanghai and AD, to discuss the fast-growing design industry in China, as well as the hottest topics of the globaly. From their unique perspectives, the masters from Italy and China are going to share their experiences and visions to the design industry, bringing a perfect interaction under the collision of different cultures.  

Mr. Giancarlo Tintori

Born in Milan in 1961, Giancarlo Tintori graduated in architecture from the Politecnico of Milan in 1987. Founded in 1991, Giancarlo Tintori Ltd architecture|design|graphic, establishing its headquarter in Milan. He designed showrooms for Dolce&Gabbana, Versus, Ferrè, and Cassina, and cooperated with Gucci and Giorgio Armani. Over the years he has also dealt with the prestigious projects private houses in Milan, Dubai, Moscow, Geneve and Shanghai. Mr. Giancarlo Tintori gave a number of lectures in China, and received the Gold Medal of the China Institute of Interior Design (CIID), which is an honorary member.

Mr. Mario Bellini

Mario Bellini is an architect and designer internationally renowned. He received the Golden Compass Award eight times and 25 of his works are in the permanent design collection of the New York MoMA. Since the 1980’s, dedicating himself almost entirely to architecture, the manifold kinds of buildings he has designed include the Tokyo Design Centre in Japan, the Natuzzi America Headquarters in the United States, the National Gallery of Victoria in Melbourne, the Department of Islamic Art at the Louvre in Paris, and the new Milan Convention Centre, the largest in Europe. He has various projects at the design stage, among which includes the “New Eco-City” of Zhenjiang in China (2013-2018)

Mr. o Lissoni先生

Piero Lissoni is an Architect, Designer and Art Director. His architecture and design work is recognized worldwide and has earned him a series of international awards, including Good Design Award, Red Dot Award, Compasso D’Oro ADI, EDIDA; he is guest lecturer and member of the Advisory Board at the Milan Politecnico, inducted into the New York I.D. Hall of Fame. His projects include a series of international showrooms for Boffi, Cassina, Living Divani, Porro and Tecno, as well as the the new flagship stores for De Padova and Fantini in Milan, for Lema in London, the Alpi showroom in Milan, the Kerakoll Design Lab in Sassuolo. And a variety of projects, including a hotel in the Jing’an district, Shanghai, are undergoing.

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