Jane Smith Leads Panel on Design Firm Strategy May 1

Jane Smith, Photo by Tanya Braganti

What does a strategic plan look for an architecture and design firm? Who should have one, and how can it be developed?

On Monday, May 1, an American Institute of Architects (AIA) panel moderated by Jane Smith, FAIA, IIDA, founder of Spacesmith, will tackle these questions in the talk, “Strategy by Design – Studio Perspectives,” at the Center for Architecture in New York.

Hosted by the Marketing and Communications Committee of the AIA’s New York chapter, the panel brings together business development and marketing experts from design, engineering, and real estate firms to share insights on how they’ve considered and managed strategic planning, including challenges in implementation and lessons learned along the way.

As the founding partner of Spacesmith and vice president of the AIA Executive Board, Smith is a respected leader in both the design and business communities, and a frequent speaker and advisor on the topic of strategic planning. Under her guidance, Spacesmith has been recognized as one of the top 200 “Giants of Design” by Interior Design Magazine since 2005.

Topics to be discussed during the AIA NY panel held at the Center for Architecture include: What strategic plans are and who should have them; Making informed decisions on which projects to pursue; How firms can evaluate their thresholds for growth or size maintenance; Methods for developing and maintaining a marketing budget; and how business development efforts can be dispersed and communicated firm-wide.

What: Strategy by Design – Studio Perspectives

Who: Jane Smith, FAIA, IIDA, Founding Partner, Spacesmith (Moderator); Powell Draper, Director of Operations, SBP Engineers; Brennan Gilbane Koch, Business Development Manager, Gilbane Building Company; Margaret Jankowsky, Director of Marketing and Business Development, James Corner Field Operations; Reynolds Logan, AIA, Associate Partner, Richard Meier & Partners

When: May 1, 2017 from 6:00 – 8:00pm

Where: The Center for Architecture, 536 Laguardia Place, New York, NY

1.5 AIA CES units will be available at this event.

Register here

About Spacesmith

Spacesmith is a full-service architecture, interior design and consulting firm specializing in renovations, adaptive reuse and new buildings for both private and public sector clients. Spacesmith is a team of highly skilled architects, designers, space planners and project managers, with a meticulous attention to the concept and details of every project in order to arrive at a solution which is architecturally, socially and skillfully designed. A partnership with Davis Brody Bond provides additional resources to deliver architecture and design services at any scale and location to clients across a wide range of sectors. More at www.spacesmith.com.