Interior Design Leadership Awards Celebrates 10th Anniversary

Interior Designers of Canada (IDC) and the International Interior Design Association (IIDA) will celebrate a decade of Leaders Breakfasts in Canada. On this special, 10th anniversary, IDC and IIDA will posthumously present the 2016 IDC/IIDA Leadership Award of Excellence to honour the late Matthew Searle, a local individual who has exhibited exemplary leadership and/or outstanding contribution to the profession of interior design.

WHAT:  The 10th annual IDC/IIDA Leaders Breakfast Toronto

WHEN: Wednesday, November 30, 2016 from 8 to 10 a.m.

WHERE: Metro Toronto Convention Centre, 222 Bremner Blvd, Toronto, ON

WHO: Posthumous honouree: Matthew Searle, interior design advocate and enthusiast

As president of Searle & Company in Toronto, a boutique marketing and business consultancy, Matthew created innovative business development, branding and marketing solutions for clients focused on the design and architectural industries. He was on the Board of the Toronto Offsite Design Festival (TO DO); directed marketing and business development at lighting design firm, Lightemotion; and was Chief Marketing Officer for the 2017 World Design Summit in Montreal.

Keynote: Dr. George D.B. Butterfield, president and creator of Butterfield & Robinson Inc.

Butterfield & Robinson is one of those unique Canadian companies that has succeeded in the thriving American market and attracts well-known business and political leaders, professionals, media personalities and movie stars. It has grown larger than the sum of its parts and has become the hallmark for excellence and creativity around the world. Just last year, Travel & Leisure Magazine named B&R as the “World’s Best Tour Operator”.

WHY: The IDC/IIDA Leaders Breakfast has become an iconic event for interior design professionals across North America. Each Breakfast features a renowned keynote speaker that invokes, encourages and inspires attendees, as well as a local honouree who most embodies leadership characteristics through contributions to the design industry.

About IDC

IDC is the professional association for interior designers in Canada, representing 5,500 members nationally. IDC’s mandate is to advance the profession of interior design nationally as well as internationally. It does so through advocacy with government and the public, and by providing continuing education opportunities and business practice support to members.