First-Ever Outcome of Design Conference Lineup Announced

The American Society of Interior Designers (ASID) has announced its first-ever Outcome of Design Conference, created in partnership with Herman Miller and NeoCon. Created as a complement to the Society’s new Outcome of Design Awards, the Conference seeks to offer programming, resources, and networking to bolster the power and profession of design through an in-depth focus on the impact of design on the human experience. The conference will be held at theMart in Chicago, March 21-22, 2019.

In addition to the announcement of the Outcome of Design Award winners, the Outcome of Design Conference will host a robust slate of programming and speakers. Doreen Lorenzo, M.A, assistant dean of the School of Design and Creative Technologies and clinical professor of Design and Future, director of the Center for Integrated Design, University of Texas-Austin, will offer the keynote, “Preparing Future Generations to Influence Corporate Culture.” The Conference will continue with modules on technology, professional practice, and design education. The event will conclude with sessions dedicated to the Outcome of Design Award finalists and will take a deep dive into each of their projects’ case studies and examine their unique successes.

Notes Randy Fiser, Hon. FASID, CEO, ASID, “Projects that measure the outcome of design on the human experience through sustainable, humancentric, and socially responsible design solutions represent the core values of our profession. We’re thrilled to celebrate the designers and clients that exemplify this philosophy and explore a range of programming that helps spread the word. We’re confident that the Outcome of Design Conference will become a key event for designers everywhere looking to make a difference and an impact with their work.”

“The power that research has to enhance the design profession is undeniable,” adds Susan Chung, Ph.D., director, ASID Research & Knowledge Management. “The rich programming at the Outcome of Design Conference will highlight this by showcasing the tangible impact of design, and it will help designers better understand how to apply it to their own practices.”

Metropolis magazine will also support the conference as a sponsor and media partner, with editor-in-chief Avinash Rajagopal acting as a moderator throughout the Conference.

The speakers for the Outcome of Design Conference include:

Doreen Lorenzo

Doreen Lorenzo, M.A.
Assistant Dean of the School of Design and Creative Technologies and Clinical Professor of Design and Future, Director of the Center for Integrated Design, University of Texas-Austin
Co-founder, Vidlet
Independent business advisor and design columnist

Presentation: Preparing Future Generations to Influence Corporate Culture.

Doreen Lorenzo is a successful leader of global creative firms who advised Fortune 100 companies on design and innovation issues for decades. In March 2016, she was appointed clinical professor of Design and Future and director of the Center for Integrated Design, University of Texas-Austin. She is a co-founder of mobile video insights firm Vidlet, a board member and advisor to several other startups, and a columnist for Fast Company and Medium. From 2013-15, Doreen was president of Quirky, where she oversaw product development and operations for this fast-growing company. Prior to Quirky, she worked at frog design for 16 years, including seven years as president where she drove company strategy, oversaw worldwide operations and delivery, and led the iconic design firm to record growth.

As a thought leader on design and innovation, Doreen is a frequent resource to various business publications. She has been featured in ABC News, Bloomberg Radio, Fast Company, Fortune, The New York Times, and many other media. She also served as a member of the World Economic Forum’s Global Agenda Council on Emerging Technologies (2011-2012) and Emerging Multi Nationals (2013-2014).

Kate Lister

Kate Lister
President, Global Workplace Analytics

Presentation: Morning Exploration: Professional Practice

Kate Lister is a highly regarded speaker, writer, and thought leader on the future of work. She is president of Global Workplace Analytics, a research-based consulting organization that helps employers and communities measure and communicate the people, planet, and profit business case for workplace change.

Kate has co-authored three business books, contributed chapters to two others, and written scores of articles for major media outlets. Her firm’s research has been cited by hundreds of publications including the Harvard Business Review, New York Times, Wall Street Journal, and Washington Post.

Sandra Leigh Lester

Sandra Leigh Lester, BTech.Arch.Sci., MCOD, ARIDO, IDC, ZIN, PTS, CSBA, LEED AP BD+C
Founder and CEO, Affecting Change, Inc.

Presentation: Morning Exploration: Technology

Sandra Leigh Lester is a futurist and an award-winning consultant for high-performance building design who believes that high-performance buildings enable organizations to flourish. Her results: saving thousands of tons of carbon and operational costs while improving infection control, indoor environmental quality, resiliency, social impact, and profit.

For three decades, Sandra has studied how investing in better buildings enables organizations to achieve higher profits and more sustainable operations. That research is the inspiration for her motivational presentations. Sandra believes that we are on the cusp of an amazing future where our world can flourish and our built environment will enable us to do so.

Fred Marks

Fred Marks, AIA, LEED AP BD+C, Six Sigma Green Belt
President, Academy of Neuroscience for Architecture (ANFA)
Visiting Scholar, Salk Institute for Biological Studies

Presentation: Morning Exploration: Design Education

Frederick Marks began his career as a legislative assistant to the U.S. House of Representatives Environment Committee under Congressman Morris K. Udall. He is currently a visiting scholar and research collaborator at the Salk Institute for Biological Studies  in  La  Jolla,  California.   Frederick  has been a licensed architect for over twenty-five years and has a planning and design specialty in healthcare and laboratory science facilities. He holds degrees in architecture and business administration with a major in real estate and urban land economics, and is a founding board member and president of the Academy of Neuroscience for Architecture in San Diego. Frederick is an advisor to the national AIA Research Summits, the National Institute of Building Sciences, to the Delos WELL Living Laboratory, and to the national ASHRAE Standing Guideline Project Committee.

Avinash Rajagopal

Avinash Rajagopal
Editor-in-Chief of Metropolis

Presentation: Moderator, Morning Panel

Avinash Rajagopal is the editor-in-chief of Metropolis magazine. He is an expert on product and interior design in the digital age, a historian of contemporary design, and a frequent speaker at key industry events. He is the author of Hacking Design (Cooper Hewitt, Smithsonian Design Museum, 2013) and has contributed to numerous volumes on architecture and design, including Adhocracy (Istanbul Design Biennial, 2012), Making Africa (Vitra Design Museum, 2015), and Atlas of Furniture Design (Vitra Design Museum, forthcoming). He has lectured on design history and writing at the School of Visual Arts, New York; the University of Texas at Austin; and the National Institute of Design, India.

Joseph White

Joseph White
Director of Workplace Strategy, Design, & Management, Herman Miller

Presentation: Moderator, Outcome of Design Award Finalist Project Panel #1

As director of Workplace Strategy, Design, and Management, Joseph White connects Herman Miller’s point of view on work to the process of placemaking and managing the human dynamics that bring those places to life. He has practiced as a Certified Interior Designer in New York City and San Francisco, has earned NCIDQ certification, IDEX California certification, and LEED accreditation. Joseph’s experience includes work for a broad range of clients from tech-world darlings to industry leading giants and regular speaking engagements on advanced planning strategies for the future of work.

Byron Morton

Byron Morton
Vice President of Leasing, theMART

Presentation: Moderator, Outcome of Design Award Finalist Project Panel #2

Byron Morton is vice president of leasing and is responsible for the NeoCon and Casual Market showrooms at theMart. In his role, Byron is responsible for one million square feet of showroom space and works closely with the marketing teams and associations of the contract and casual furnishings industries. Prior to joining theMart in 2004, Byron worked in progressive roles of responsibility at SBC, The Southern Company, and Motorola. He has a diverse professional background that includes sales, product development, product management, marketing communications, trade show management, and sales training.

Randy Fiser

Randy Fiser, Hon. FASID

Presentation: Moderator, Outcome of Design Award Finalist Project Panel #3

Randy W. Fiser is CEO of the American Society of Interior Designers (ASID). He oversees the Society’s strategic planning, financial management, and national operations for the organization’s more than 26,000 members who work across all sectors of residential and commercial interior design. He leads the network of 46 ASID chapters throughout the United States and Canada to advance the profession, communicating the impact of interior design to enhance the human experience and to transform lives. Dedicated to advancing community and economic development, Randy brings to his role a unique point of view about the capacity of design to make a positive impact on human health, well-being, and productivity. Prior to ASID, Fiser held leadership roles in strategic management, finance, operations, programs, and planning with Achieve Inc., Make It Right, the Fannie Mae Foundation, and Booz Allen Hamilton.

About ASID

The American Society of Interior Designers believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and human-centric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded over 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at

About Herman Miller

Herman Miller is a globally recognized provider of furnishings and related technologies and services. Headquartered in West Michigan, the 113-year-old company has relied on innovative design to solve problems wherever people work, live, learn, and heal. With recognizable designs as part of museum collections worldwide, Herman Miller is a past recipient of the Smithsonian Institution’s Cooper Hewitt National Design Award and has been ranked number one on Contract Magazine’s list of “Brands that Inspire” for four straight years. Known and respected for its leadership in corporate social responsibility, Herman Miller has earned numerous global sustainability and inclusivity awards including the Human Rights Foundation’s top rating in its Corporate Equality Index for 11 years in a row.

About NeoCon

NeoCon is the world’s leading platform and most important event for the commercial interiors industry, held each year at The Mart in Chicago. Since launching in 1969, NeoCon has served as the annual gathering place for the commercial design world’s manufacturers, dealers, architects, designers, end-users, design organizations and media. The three-day event showcases game-changing products and services from both leading companies and emerging talent—providing unparalleled access to the latest and most innovative solutions. A robust educational program of keynote presentations and CEU sessions offers world-class expertise and insight about  today’s  most  relevant  topics  as  well  as  the  future  of  commercial  design. NeoCon is open to trade, media, C-Suite executives and other industry-related professionals.

NeoCon® is a registered trademark of theMART, a Vornado Property.

theMART is owned by New York-based Vornado Realty Trust, a fully integrated, publicly traded, real estate investment trust (REIT) and one of the largest owners and managers of commercial real estate in the United States with a portfolio of over 45million SF.