Do It Different: A Conversation on Challenging Industry Norms and Redefining Customer Experience, Presented by Allsteel

Allsteel invites you to join its latest Learning Lab, “Do It Different,” featuring Jesse Cole, the founder of Fans First Entertainment,  inventor of Banana Ball, and owner of the viral sensation Savannah Bananas. “Do It Different” is a chance to hear from business leaders who inspire innovation and challenge the conventional, with the ultimate goal being positive change in the workplace.

With a singular mission to Make Baseball Fun, Cole’s leadership has transformed the Bananas into the “Greatest Show in Sports”. Notably, the team has achieved a remarkable feat of selling out every game since their inaugural season, boasting a waitlist of over 100,000 eager fans. His achievements have garnered national recognition, with features on major media outlets such as Today Show, CBS Sunday Morning, HBO Real Sports, Access Hollywood, and the five-part ESPN+ documentary series, Bananaland.

Event Highlights:

  • Gain insights from Jesse Cole on challenging industry norms and embracing an experience-first culture.

  • Explore innovative approaches to reconstructing a customer experience mindset within your team.

  • Engage with a thought-provoking panel discussion facilitated by Andrea Gauss, Director of Client Solutions for Allsteel.

Registration Information:

Date & Time: Dec 12, 2023, 12:00 PM in Eastern Time (US and Canada)

To secure your spot at this event register here on [Zoom]

About Allsteel:

Since 1912, Allsteel Inc., an HNI Company, has offered a world-class, comprehensive range of workplace products and solutions. Allsteel transforms workplaces for the better by designing in a collaborative and human-centric way for real people and their ambitions. The result is fit-to-business solutions that deliver meaningful change in a way that works for them today, as well as tomorrow. Allsteel has client experience centers in Boston, Chicago, Los Angeles, New York, and San Francisco. For additional information, visit or follow Allsteel on Facebook, LinkedIn, Instagram, Pinterest and YouTube.