Back on track: Heimtextil 2023 experiences strong international demand

Planning for the next Heimtextil in January 2023 is in full swing. The industry expects an internationally unique platform for home and contract textiles, interior design and trends at the start of the 2023/24 season.

During the one-time Heimtextil Summer Special that just ended, the industry’s great need for personal encounters, tactile impressions and creative input became apparent. The next Heimtextil, leading international trade fair for home and contract textiles, will start the new season as the first event of the year from January 10 to 13, 2023.

Over 2,200 international exhibitors have registered for the event. The internationality of the event is also remains high. Among the participating companies are promising names from all over the world, such as ADVANSA Marketing GmbH (D), Alfred Apelt GmbH (D), Aznar Textil, SL (E), Essenza Home (NL), Gul Ahmed Textile Mills Ltd. (PK), Lameirinho – IndĂșstria TĂȘxtil, S.A. (PT), Lenzing AG (A), Marburger Tapetenfabrik (D), Norvigroup Denmark A/S (DK), Microcotton Inc (US), OBB Oberbadische Bettfedernfabrik GmbH (D), Standard Fiber LLC (US), Tanriverdi Mensucat San. A.S.(TR), Trendart (CH), Trevira GmbH (D), Trident Limited (IND), Velamen S.A. (E) or Zorel Tekstil (TR).

Photo: Messe Frankfurt Exhibition GmbH: Thomas Fedra

The industry participants are courageously meeting the major challenges and are using Heimtextil to further internationalize their clientele: “To reach major international buyers, Heimtextil is absolutely the right decision,” emphasized Stefan Laxen and Matthias Ammon, Managing Partners, HJL GmbH & Co. KG. “For us, the quality of the visitors is relevant, not the quantity. There is no point in just bemoaning the current challenges, such as price increases and supply chain problems, and ranting about them. The question everyone needs to ask themselves is: where do we want to go? What do we want to achieve? It’s better to think big and internationally than to bemoan dwindling national retailers.”

It was already clear after the last Heimtextil Summer Special that the industry is meeting the current market challenges with a great desire for inspiration and new approaches to solutions, as well as the creation of new customer relationships all over the world.

Heimtextil 2023 provides the perfect range of relevant market players and complements the benefits for buyers with an extensive supporting program.

Highlights at Heimtextil 2023

Thematically, the overarching theme of sustainability will also be clearly visible at Heimtextil 2023. With the exhibitor guide, “Green Directory” as well as the “Green Village”, that offers a platform for discussion with the seal providers, Heimtextil offers important points of orientation in the jungle of the many sustainable offers. The popular trade fair tours “Green Tours” will also once again take interested visitors to curated exhibitors to learn more about their sustainability strategy and their products. Last but not least, the impressive “Future Materials Library” will be presented again as part of the Trend Space at Heimtextil 2023. The international collection of material innovations in the interior sector is curated by the future agency FranklinTill, which is also responsible for the conception of the Trend Space at Heimtextil 2023. The spectacular design and trend area will set the scene there for Heimtextil Trends 23/24, which will be developed beforehand by the international design offices stijlinstituut amsterdam (Netherlands), FranklinTill (Great Britain) and SPOTT Design & Business (Denmark).

Under the title “Textiles Matter”, Heimtextil Trends 23/24 sets standards for the future- oriented and sustainable textile furnishings of tomorrow. The focus is particularly on the subject of the circular economy. By adding materials to a utilization cycle again and again, the need for new raw materials is reduced on the one hand and the production of waste on the other. In the technical cycle, inorganic materials, such as nylon, polyester, plastic and metal, can be recycled with no loss of quality. In the biological cycle, organic materials, such as linen and bast fibres, are returned to nature at the end of their useful life. This is the basis of the four trend themes: ‘Make and Remake’, ‘Continuous’, ‘From Earth’ and ‘Nature Engineered’.

A new feature is that the Trend Space will be presented in Hall 9.0. Circular economy also characterizes the staging of Heimtextil Trends 23/24 itself: With the “Material Manifesto”, the responsible trend office FranklinTill commits itself to a design of the area that is as sustainable as possible with predominantly recycled materials and elements as well as a strict waste avoidance strategy.

Interior.Architecture.Hospitality, the specialist program for interior designers, architects and hospitality experts, will once again take place at Heimtextil 2023 on a large scale and in the usual high quality. The program includes the Interior.Architecture.Hospitality LECTURES, in which renowned architects and well-known hotel experts will present their work and discuss current industry topics such as sustainability, as well as the Interior.Architecture.Hospitality TOURS, which will take participants to curated highlights and innovative textile solutions from the contract sector. The Contract Guide will once again list all the suppliers of contract textiles. In addition, the identification of the respective trade show booths ensures an effective trade show visit for the target group.

Another highlight is the Interior.Architecture.Hospitality LIBRARY. Launched in 2020, it is a material library for functional textiles. The library can also be found online at www.textile-library.de. A brand new edition will be published for Heimtextil 2023. The jury of the library will be expanded to include application experts or interior designers.

Exhibitors with products for use in the property can submit them for the respective property, which will be selected by a panel of experts. The concrete naming and labeling of these 15 functional properties ensures an even more precise highlighting of the objects on offer in 2023.

DecoTeam, the community of interests of German home textile suppliers, is offering a far reaching event program as part of Heimtextil 2023. The focus will be on the topic of online marketing, with keynote speeches by Monika Winden and a subsequent YouTube workshop. A panel discussion with interesting discussion partners will also provide exciting insights into the topics of sustainability and social media marketing.

With the Heimtextil Conference Sleep & More, visitors in 2023 will again be offered a top- notch lecture program for the areas of health, sustainability and the hotel industry. Over the course of four days, experts will speak about the latest findings, developments and trends in the field of healthy sleep from various perspectives of the industry.

With the “New & Next” program for young talents, young talents and start-up companies are given the opportunity to present themselves in the environment of the international industry. The fresh ideas and products of the New & Next exhibitors make a valuable contribution to the multi-faceted Heimtextil spectrum.

Heimtextil will take place from 10 to 13 January 2023.

Heimtextil (Source: Messe Frankfurt Exhibition GmbH / Pietro Sutera)

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Information from the international textile sector and about the worldwide textile events of Messe Frankfurt at: www.texpertise-network.com

Background information on Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of 2,200 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. As in the previous year, annual sales for 2021 were significantly lower owing to the COVID-19 pandemic: approximately €154 million compared with Group sales as high as €736 million in pre- pandemic 2019. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. Sustainable business practices are a central pillar in our corporate strategy and strike a healthy balance between ecological and economic interests, social responsibility and diversity. Another of Messe Frankfurt’s strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com