ASID Hosts the 2016 Design to Lead Summit in Nation’s Capital

ASID.Design to Lead Summit

On Monday, April 25, 2016, the American Society of Interior Designers (ASID) will host its third annual Design to Lead Summit in Washington, D.C. at the District Architecture Center. The event will take attendees on a comprehensive and impactful journey, where developing leadership proficiencies begins with each of them and extends to their team, firm, and finally, the profession.

“The Summit has been designed to empower attendees with the necessary skills and education to take the next step in leadership roles within their organizations,” said ASID CEO Randy Fiser.

Throughout the one-day event, attendees will build key leadership competencies and expand their networks through interactive workshops, networking events, and keynotes. Highlights include:

Welcome and Morning Keynote, Lead Yourself: Learn what it means to be a leader and discover when it is the right step for you. Elizabeth Birch, President and CEO, Peris Birch Construction Services

Morning Workshop, Lead Your Time: Experience how communication flows through a system and affects leading a group through change and shaping behaviors. Holly Ellis, Senior Associate Consulting Workplace Strategy, Jones Lange LaSalle; Kim Vanderland, Senior Vice President Consulting Workplace Strategy, Jones Lang LaSalle

Afternoon Workshop, Lead Your Firm: Discover key tactics and best practices to use when approaching any negotiation. Rich Isphording, Vice President Strategic Markets and Alliances, Steelcase, Inc.

Closing and Afternoon Keynote, Lead Your Profession: Be inspired by the afternoon keynote by learning the journey of an industry leader. Bill Browning, LEED AP, Hon. AIA, Co-Founder, Terrapin Bright Green

Evening Reception: Learn about the ambitions and challenges of emerging professionals working in medium-to-large size interior design firms which resulted from the ASID Emerging Professionals Roundtable Series. Reception will be hosted at Haworth’s Washington, D.C. showroom.

Design to Lead will feature accomplished thought leaders from inside and outside the design profession, specifically those who are able to connect leadership skills with effective results, including its keynotes:

William D. Browning, LEED AP, Hon. AIA
Co-Founder of Terrapin Bright Green
Browning is a trailblazer in the field of environmental design. He has dedicated much of his professional career to improving the health and well-being of individuals by connecting the natural and built environments. Browning is co-founder of Terrapin Bright Green, a design firm focused on creating high-performance environmental strategies for clients, including Starwood Hotels and Resorts, Interface, and Lucasfilm. He is the co-author of two books on biophilic design, a founding member of the U.S. Green Building Council (USGBC) Board of Directors, and has served on the Department of Defense’s Science Board Energy Task Force. Most recently, Browning assisted Delos Living on the development of the new WELL Building Standard. In addition, he is a 2015 ASID National Awards recipient, representing the Society’s highest level of professional recognition.

Elizabeth Birch
President and CEO, Peris Birch Construction Services
Elizabeth Birch has had an extensive career that spans the corporate, legal, public policy, communications, and nonprofit worlds. She is passionate about design and construction, and has brought her multidimensional career experience – as a lawyer, corporate executive, nonprofit executive, advocacy leader, and corporate consultant – to Peris Construction and Peris Birch Construction Services, LLC.

The Summit will provide up to 0.6 CEU (6 hours pending IDCEC/AIA approval). For more information and to register, please visit In addition to individual tickets, group registration discounts are also available for employees, Industry Partners, and ASID chapters seeking to support emerging professionals in the industry.

Sponsors include Sherwin-Williams, Steelcase, and Stark Carpet. 

About ASID
The American Society of Interior Designers (ASID) believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and human-centric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded over 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at