AJ Madison Showcases Micro Loft Installation at BKLYN DESIGNS
Leading Appliance Retailer Joins Forces with Local Designers to Showcase Innovative Small Space Living Solutions
AJ Madison, the Brooklyn-based “appliance authority”, is pleased to announce a special collaboration with BKLYN DESIGNS 2016 – Brooklyn’s premier design fair focused exclusively on creativity in the borough. From May 6-8, AJ Madison will be prominently featured in the BKLYN DESIGNS Micro Loft – an on-site installation at the Brooklyn Expo Center in Greenpoint. The 500 square-foot space, designed by AphroChic, will be a hub of programming and design inspiration for trade and consumer attendees. The Micro Loft will serve as AJ Madison’s venue to showcase its unique role in both the Brooklyn and national market during NYCxDESIGN, and will display a cutting-edge Bosch solution in an installation showcasing the way home appliances can be used for efficient, small space living.
According to Philippe Meyersohn, AJ Madison, “We were excited to work with the BKLYN DESIGNS’s team and the designers from AphroChic, because at AJ Madison, we are committed to being an active partner in the design process. This event is the perfect moment to showcase our solution-focused approach, engage with the local community and announce our new Kitchen Design Group. The Kitchen Design Group is a team of specialists that can assist the design trade with any projects from small spaces to large.”
The BKLYN DESIGNS Micro Loft will illustrate how even the smallest spaces can have the very best in Brooklyn style. Designed by Jeanine Hays and Bryan Mason of the Brooklyn-based design company, AphroChic, the loft will feature an AJ Madison state-of-the-art kitchen appliance solution for a micro space, and a range of modular furnishings from Resource Furniture as well as textiles, art and accessories that will bring the exhibit to life. To give show attendees a real experience of what can be accomplished within small square footage, a variety of programming will be held over the course of the show – from chef demonstrations to one-on-one consultations with Kickstarter for Brooklyn’s entrepreneurial design community.
Jeanine Hays, Partner at AphroChic adds, “Our design concept was full-sized living in an undersized space. What we want to convey to attendees and visitors is the idea that everything they might hope to do in a larger space is still possible, even in a Micro Loft. AJ Madison’s appliance solutions for small space kitchens bring the cooking capabilities of a full-sized kitchen to homes with half the size or less.”
Programming in the BKLYN DESIGNS Micro Loft and nearby Resource Furniture Theater featuring AJ Madison will include:
Friday, May 6
10am-12pm & 2-5pm – Kickstarter Office Hours
Designers have used Kickstarter to produce small batches of handcrafted designs and manufacture sizable first-runs of new products. Sign-up for a 20-minute one-on-one session with Julio Terra, Director of Design and Technology Outreach at Kickstarter, to talk about your design project and how Kickstarter can help bring it to life. Come prepared with questions.
12-1pm – AJ Madison & Interior Design A&D Lunch
AJ Madison and Interior Design will host a private designer lunch in the BKLYN DESIGNS Micro Loft kitchen where celebrity chef Katy Sparks, founder of Tulley Road, will present locally sourced delights. Space is limited and available to registered design professionals on a first come, first served basis.
1:30-2:15pm – Is the Kitchen the New Man Cave?
Now that cooking has been recoded as a macho pastime, men are increasingly shaping kitchen design. Drawing from her recent piece on this trend in The Wall Street Journal, journalist Debra Jo Immergut discusses the new “manly” kitchen with James Ramsey (Principal, RAAD Studio) and Philippe Meyersohn (Director of Marketing and Business Development, AJ Madison).
Saturday, May 7
12-1pm – Small Space Small Bites
Chef Rashad Frazier of Pulled Together will share tips for small space entertaining, showing how to execute a menu of small bites for that cozy cocktail party you’re planning. Private reception to follow.
AJ Madison products from Bosch featured in the display will include:
- Bosch Cooktop: 500 DLX Series NGM5455UC
- Bosch Wall oven: 500 Series HBE5451UC
- Bosch Microwave drawer: 800 Series HMD8451UC
- Bosch Dishwasher: 800 Series SHX7PT55UC
- Bosch Hood: 500 Series HCB50651UCX (30”)
- Bosch Refrigerator (SS): B10CB80NVS
See brochure here.
Philippe Meyersohn of AJ Madison continues, “This is just the start of our active role in design community events. With a new 16,000 square foot appliance showroom in Brooklyn, the largest Sub-Zero Wolf Living Kitchen in the tri-borough and our recently launched Kitchen Design Group, we will be announcing additional programs and events to engage with both the professional design trade and final consumers to make the process of selecting appliances.”
About AJ Madison
Founded in 2001, AJ Madison is recognized as the industry’s foremost appliance authority, offering an unrivalled selection of top rated appliances for kitchen projects of any size. AJ Madison’s appliance showroom roster features 60 of the the very best brands on the market – including Bosch, Dacor, Electrolux, Gaggenau, GE, Liebehrr, LG, Miele, Samsung, Sub Zero, Termador, Viking and Wolf. Located at 3605 13th Avenue Brooklyn, AJ Madison’s state of the art Brooklyn appliance showroom complements its popular e-commerce site, as both offer guaranteed unbeatable prices for design trade and consumers (www.ajmadison.com). AJ Madison’s highly trained staff delivers the understanding, expertise, and experience to cater to all appliance needs and is dedicated to the concept of “service after the sale” – standing by customers from the day of purchase throughout the life of the product. Open Sundays. For more information visit www.ajmadison.com/showroom.