Research Design Connections: Virtual Impressions, Real Impressions

Research by Fauville and colleagues in the virtual world is likely relevant in real life also.  The investigators evaluated “the impact of three nonverbal cues displayed through video conference screenshots (i.e., gaze direction, distance between the face and the camera, camera angle) on impression formation. . . . Findings showed significant effects of gaze and camera angle on impression formation, with gaze [at the] camera positively associated with likeability, social presence and interpersonal attraction, and with high camera angles increased interpersonal attraction and decreased threat perceptions compared to low angles. . . . faces closer to the camera and maintaining direct gaze were rated as more socially present and threatening than the other three conditions. . . . High-camera angle refers to a shot where the camera is placed higher than the subject and thus looks down on them. Low-camera angle refers to a shot where the camera is positioned lower …