Research Design Connections: Positive Responses to Curves

Ruta and colleagues probe humans’ positive feelings toward curved things.  They report that “Preference for curvature has been demonstrated using many types of stimuli, but it remains an open question whether curvature plays a relevant role in responses to original artworks. To investigate this, a novel set of paintings was created, consisting of 3 variations—curved, sharp-angled, and mixed—of the same 16 indeterminate subjects. . . . participants assigned higher ratings to the curved compared to the sharp-angled version of the paintings. Similarly, when participants were explicitly asked if they wanted to take the paintings home, they assigned higher wanting ratings to the curved version. . . . However, when they were asked to act as a curator and select works they wanted for their gallery . . . no significant difference was found between the 3 sets of paintings.” Nicole Ruta, Javier Vano, Robert Pepperell, Guido Corradi, Erick Chuquichambi, Carlos …