Research Design Connections: Context and Reviews
Brandes and Dover evaluated how weather conditions influence user reviews; their findings may not come as too much of a surprise to anyone who’s ever collected user feedback. The information gathered by Brandes and Dover may also help explain unexpected/unanticipated sets of reviews or with the scheduling of studies, when possible. Brandes and Dover report that their study “uses a unique dataset that combines 12 years of data on hotel bookings and reviews, with weather condition information at a consumer’s home and hotel address. The results show that bad weather increases review provision and reduces rating scores for past consumption experiences. Moreover, 6.5% more reviews are written on rainy days and that these reviews are 0.1 points lower, accounting for 59% of the difference in average rating scores between four- and five-star hotels in our data. These results are consistent with a scenario in which bad weather (i) induces negative consumer …
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