Research Design Connection Virtual Reality / Real World

by Sally Augustin, Ph.D. | December 2nd, 2019

Research by Naz and colleagues confirms that our experiences in real and comparable virtual worlds are fundamentally equivalent. They report that, “The emotional response a person has to a living space is predominantly affected by light, color and texture as space-making elements…we conducted a user study in a six-sided projected immersive display that utilized equivalent design attributes of brightness, color and texture in order to assess to which extent the emotional response in a simulated environment is affected by the same parameters affecting real environments…Data from the experiments confirmed the hypothesis that perceivable emotional aspects of real-world spaces could be successfully generated through simulation of design attributes in the virtual space. The subjective response to the virtual space was consistent with corresponding responses from real-world color and brightness emotional perception.” Asma Naz, Regis Kopper, Ryan McMahan, and Mihai Nadin. 2017. “Emotional Qualities of VR Space.” IEEE Virtual Reality Conference, March …