Research Design Connection: Healthy Eating with Mirrors
A study completed by Jami, that will be published in The Journal of the Association for Consumer Research, reports links between our consumption of unhealthy food and being able to see ourselves in mirrors. Anyone trying to encourage healthy eating choices by design, in company cafeterias/dining rooms and elsewhere, can immediately apply the insights that can be drawn from this research. Jami found that “the presence of a mirror in a consumption setting can reduce the perceived tastiness of unhealthy food, which consequently reduces its consumption…Jami…explains, ‘A glance in the mirror tells people more than just about their physical appearance. It enables them to view themselves objectively and helps them to judge themselves and their behaviors in the same way that they judge others.’…mirrors can push people to compare and match their behaviors with social standards of correctness. Accordingly, when one fails to follow the standards, he/she does not …
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