Research Design Connection: Design and Managers
The Academy of Management Journal has decided to address “the importance of design and the value of design thinking.” The material shared is not significant because of innovative ideas presented, but due to the fact that it is targeted to general managers. For example, Gruber and his team tell their audience that “Applying design thinking to the design of work itself, the systems that support it, and the physical and virtual environments in which it takes place, or designing not only the customer and end-user but the employee experience, are opportunities for business and organizational leaders to attract and retain top talent, as well as to enhance productivity and operational effectiveness. However, firms are slow to respond to changing needs in the workforce and slow to grasp the opportunities…the application of environmental design to the physical workplace enables greater interaction, collaboration, and interdisciplinary working, as well as the capacity …
Log in to Continue Reading
