Research Design Connection: Coffee Reminders – Implications
A new study confirms how powerful visual cues can be. Chan and Maglio determined that, “Just looking at something that reminds us of coffee can cause our minds to become more alert and attentive…Across four separate studies and using a mix of participants from Western and Eastern cultures, they [the researchers] compared coffee- and tea-related cues. They found that participants exposed to coffee-related cues perceived time as shorter and thought in more concrete, precise terms…the effect was not as strong among participants who grew up in Eastern cultures. Maglio speculates that the association between coffee and arousal is not as strong in less coffee-dominated cultures.” The Chan/Maglio study is published in Consciousness and Cognition. Don Campbell/Press release, University of Toronto, Scarborough. 2019. “Just Seeing Reminders of Coffee Can Stimulate the Brain, UTSC Study Reveals,” https://utsc.utoronto.ca/news-events/breaking-research/just-seeing-reminders-coffee-can-stimulate-brain-utsc-study-reveals Sally Augustin, PhD, a cognitive scientist, is the editor of Research Design Connections (www.researchdesignconnections.com), a …
Log in to Continue Reading
