Research Design Connection: When Buildings Talk to Users…
Khashe and team investigated what building systems speaking to users should sound like. They found when they “investigated the effectiveness of different delivery styles (i.e., avatar, voice, and text), as well as the impact of communicator’s persona (i.e., building facility manager and building itself) and gender (i.e., male and female) on occupants’ compliance with pro-environmental requests…that avatar is more effective than voice and voice is more effective than text on promoting compliance with persuasive pro-environmental requests…results showed greater compliance with requests made by the persona of a building facility manager than the persona of the building itself…participants were more likely to comply with the female communicator than the male communicator.” Saba Khashe, Gale Lucas, Burcin Becerik-Gerber, and Jonathan Gratch. 2017. “Buildings With Persona: Towards Effective Building-Occupant Communication,” Computers in Human Behavior, vol. 75, pp. 607-618. Sally Augustin, PhD, a cognitive scientist, is the editor of Research Design Connections (www.researchdesignconnections.com), a …
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