Research Design Connection: Analysis of Creativity

Jordanous and Keller were interested in learning more about creativity. So, they applied “techniques from the field of statistical natural language processing” to “identify a collection of fourteen key components of creativity.” As a result “a number of distinct themes emerge, which collectively contribute to a comprehensive and multi-perspective model of creativity.” The researchers have already applied their work with these components to assess creativity. The 14 key components of creativity identified by Jordanous and Keller are: active involvement and persistence; dealing with uncertainty; domain competence; general intellectual ability; generation of results; independence and freedom (to act); intention and emotional involvement; originality; progression and development; social interaction and communication; spontaneity/subconscious processing; thinking and evaluation; value; and variety, divergence and experimentation. Anna Jordanous and Bill Keller. 2016. “Modelling Creativity: Identifying Key Components Through a Corpus-Based Approach.” PLoS ONE, vol. 11, no. 10, http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0162959 Sally Augustin, PhD, a cognitive scientist, is the …