Research Design Connection: Airflow and Creativity
IIzadi and colleagues learned that creativity is influenced by whether we’re facing into or away from the current of air movement in a room. The researchers, conducting research in laboratories and in the field, found that “frontal airflow (air blowing on the front of the body) boosts energetic activation and fuels enhanced performance on creative tasks, compared to dorsal airflow (air blowing on the back of the body).” An important study detail: creative engagement was “operationalized…as improved performance on creative tasks.” Anoosha Izadi, Melanie Rudd, and Vanessa Patrick. “The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement.” Journal of Retailing, in press, https://doi.org/10.1016/j.jretai.2019.10.005 Sally Augustin, PhD, a cognitive scientist, is the editor of Research Design Connections (www.researchdesignconnections.com), a monthly subscription newsletter and free daily blog, where recent and classic research in the social, design, and physical sciences that can inform designers’ work are presented in …
Log in to Continue Reading
