The Scandinavian Storm Strikes Contract Interiors

If you were walking the halls of the Merchandise Mart during NeoCon this year and wondered why everything felt neutral, natural and inspired by a heavy Nordic influence, you’re not alone. In fact, several dealers and business leaders even approached us and said, “What is the craze around this Scandinavian design theme? I just HAVE to understand it!” We’d be remiss to exclude this trend. Not only was it a notable overarching design principle present in brands like Source International, Herman Miller and its partner naughtone, and the more obvious Scandinavian Spaces, but its subtle underlying influences were present through colors, materials and furnishings throughout the show floors, almost like a silent whispering trend – with a lion’s roar of an impression! The Defining Principles of Scandinavian Design When we think of Scandinavian design, the mind often wanders to simple, clean designs, white walls, natural woods, premium materials and modernist …