PVC: Materials Talk at the Living Product Expo

The materials that make up our products were at the heart of many discussions at ILFI’s Living Product Expo last week in Pittsburgh. Topics swirled around regenerative tech and other new material technologies. There were heated debates on controversial materials and substances, material health and safety, and re-examination and exploration of the meaning of “biophilic” and “natural” materials. PVC is one of the most persistent ugly step-sisters in the building products industry, and the short answer for why it continues to be a leading material in many applications is its cost/performance ratio. It costs less and performs better than more sustainable options, and the market (in our world, builders, architects, and interior designers) aren’t demanding better, safer alternatives. But ILFI chose to open Pandora’s box at its Living Product Expo by including a seminar called, “Can PVC be a ‘Green’ Product?: The Evolving Story of Polyvinyl Chloride” in its programming …