Parcel’s Contemporary Outdoor Furniture
Just about every furniture designer has entertained the thought of starting their own furniture company. Yet the skill set it takes to design furniture is much different than the skill set it takes to manufacture it, market it, sell it and run a company that brings everything together. Those barriers to entry have kept the ranks of designer-manufacturer very small. Furniture designer Jim Contois is a little bit different. Like all good designers do, Contois noticed a niche in the market — a problem that needed to be solved. As he looked around the furniture industry, he wondered: “Where is all the moderately priced outdoor furniture?” The high-end, high-quality outdoor furniture market is well represented and at the other end, there is no shortage of cheap, disposable outdoor furniture products. But for the average sized company that wants to add an outdoor workspace or lounge area, the options are extremely …
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