HBF Designs for All

The contract furniture landscape is continually evolving, and NeoCon 2022 was a prime example of that. While the larger furniture brands introduced novelties with the same established industry designers, the North Carolina-based furniture and textile company, HBF, has over the past several years been working with emerging and established designers, offering a refreshing evolution for the decades-old brand. And the appointment of HBF’s creative director, Adrian Parra, who has risen through the furniture industry, having worked with brands like Knoll, Artek, Vitra, and Floyd, has refreshed the HBF brand. Curious about the HBF’s new directions and the brand’s new collections, we interviewed Parra about some of the brand’s latest  initiatives. Parra and his design and marketing team have built out a three-year plan, with last month’s NeoCon introductions as the beginning of the company’s latest evolution bearing fruit. “We are developing new designs that explore the interplay of Timeliness and …