Form and Function: nendo Reimagines the Zipper Concept
At Milan Design Week, nendo introduced a series of five zippers it designed for YKK Fastening Products Group. YKK develops and sells all different types of fastening products, including zippers, hook and loop fasteners, plastic hardware, and snaps and buttons. They came to nendo with a design brief that would turn the concept of a zipper inside out and upside down – reimagining what it is, what it can do, and what it looks like. “In lieu of focusing on superficial finishings or decoration, it was important to take a step back and delve into the fundamental question, “What exactly is a zipper?” Fastening elements aligned together on a straight line are interlocked together or separated depending on the movement of the slider. The basic concept of a zipper is to open and close the opening between two pieces of material without any gaps, but by thoroughly assessing each component …
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