An Interview with Robert Sonneman

For Robert Sonneman, founder and chief creative officer of SONNEMAN-A Way of Light, this year has been one of unexpected challenge. Yet even while navigating business in the midst of a pandemic, creativity is thriving. Sonneman built the company into a successful one by changing our perception of lighting, bringing together form and function in unexpected ways. Innovation continues to be a driving force, and it is something that Mr. Sonneman and his team are poised to deliver—at a time when the industry needs it the most. Just as SONNEMAN-A Way of Light has continued to evolve, so has lighting itself, with the light-emitting diode, better known as the LED, at the forefront. The LED is something that we now take for granted, but the move from electric to electronic illumination was a pivotal advancement. “It was a revolutionary change. It really was like going from a candle to the …