3form Introduces 2023 Color Collection
Leading materials manufacturer 3form has introduced the 2023 Color Collection, a range of soft, muted hues. Drawing inspiration from the four seasons, the palette features 10 pastel tones that can refresh any commercial setting. At the beginning of the curation process, the team laid out dozens of existing swatches to identify how they could enhance their existing offering. For Ryan Smith, 3form’s chief creative officer, the built environment was a starting point. “With my own background in architecture, I am always thinking about different reference points and the problems that we solve for, and applying that to color.” Smith noted that there was an added level of introspection during these sessions, as people thought about their experiences during the pandemic, and the positive effect of color. Not only does nature serve as a calming influence, but it often holds significant meaning, which gives the palette a resonance that goes beyond …
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