Sandow Acquires Contract Consulting Group, Rebrands as ThinkLab
SANDOW, the parent company of Interior Design magazine, last week announced its acquisition of Contract Consulting Group (CCG), a market research and strategy firm specializing in the contract interiors segment. As part of the acquisition, CCG will be relaunched as ThinkLab, a division of SANDOW “focused on researching the evolving world of design.” “ThinkLab will leverage Interior Design Magazine’s extensive reach to key product specifiers to track trends, validate new product concepts, understand new product categories, and explore emerging markets,” notes the acquisition press announcement. “This information will be translated into actionable data through newsletters, infographics, monthly webinars, whitepapers, CEUs, as well as customized research and consulting work with private clients. Following a deep passion around industry process evolution and brand experience, the division will also conduct interactive regional research events, informative workshops, and speaking engagements.” Many in the industry are familiar with CCG’s work, and with its founder, Amanda Schneider. …
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