An Interview with Meghan Sherwin
Meghan Sherwin has been named Keilhauer’s first-ever chief marketing officer. Most recently the vice president of marketing, she led the latest masterbrand transition, launched the company’s first carbon-neutral chair, and delivered a new customer-centric strategy. She will continue to provide leadership within the marketing and sustainability departments, but her purview now extends to include customer service, warranty, and outbound logistics. I spoke with Sherwin about the new role, her favorite product launches, and Keilhauer’s growth, even in the midst of the pandemic. Anna Zappia (AZ): Meghan, you began your career on the advertising side. How does that experience inform the work you are doing at Keilhauer today? Meghan Sherwin (MS): I am an ad girl, and one of my favorite things is developing a new brand. We launched Division Twelve just over a year ago, and I have to say, it’s a highlight for me personally. It’s a new metal …
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