Site Showcases New Educational and Inspirational Resources Available to Designers and the Specifying Community
Zeftron® nylon, a fully renewable premium branded nylon 6 yarn system, is announcing a new website, www.zeftronnylon.com. The new website showcases the extensive educational and inspirational resources Zeftron offers and the essential role the brand provides in the design and manufacture of commercial carpet.
Specifically developed for designers, architects, facility managers and other specifiers, the website provides quick access to inspirational design tools, essential product information and ways to request product, sample or promotional items.
Designers will appreciate the “Inspire” section of the site. Here, they can see the simple steps and options for creating their own custom-designed carpet. They can also view running line products from each of Zeftron’s various carpet mill partners. Along the way, they will gain more knowledge about Zeftron’s distinct brand value: its rich and extensive color offering, its highly flexible patterning and styling capabilities, and its industry leading performance and environmental attributes.
Realizing the importance of educating and inspiring through visual means, the site contains a wealth of large-format inspirational photos and several “Spotlight” videos. The 2-3 minute videos range in topics from the differences between branded and unbranded nylon to the advantages carpet offers over other flooring choices.
With a clean and user-friendly design, specifiers can download case studies, white papers, warranty information, maintenance guidelines, Zeftron’s complete color listing and other materials essential in the specification process.
“We know designers, facility managers and architects may have different needs when it comes to choosing a carpet for their project or facility,” said Zeftron nylon Business Leader Tim Blount. “We think our new site does a great job of speaking to each audience – all with the goal of educating and inspiring them, and providing practical tools and resources they can access quickly.”
The site also contains a dedicated web portal for Zeftron’s mill partners. The portal contains product information, sales and presentation tools, and ways in which the brand provides an unmatched level of customized support to help its partners achieve their business goals.
The new site is compatible to any mobile or tablet device. Visitors can stay connected with Zeftron by following the brand on its social media channels or signing up for its e-newsletters. Zeftron’s blog also provides timely and relevant design and industry news and insights.
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes in 120-plus proven colors. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. For more information, visit www.zeftronnylon.com