Introducing an Artisan Portfolio of Architectural and Custom Surface Solutions for Hospitality Applications
WVH®—a global authority in premium wood surfaces—marked its official entry into the hospitality market at this year’s HD Expo. Drawing on a 50-year legacy of elite wood craftsmanship for iconic luxury automotive and marine brands, WVH® introduced a high-performance portfolio of spec-ready architectural surfaces and custom capabilities for hospitality environments.
For its industry debut, WVH® showcased an exclusive collaboration with leading design authorities Drew and Jonathan Scott, alongside previews of forthcoming collections from international artists and innovators Alfonso Verduzco, Strong by Form, and Organoid®. Designed for visual impact, warmth, and durability, these nature-inspired, multisensory surfaces offer an ideal solution for a wide range of applications from hotel lobbies and guest suites to restaurants, lounge interiors, and more.
In addition to these artisan collections, WVH® also highlighted Veneer Works™, the brand’s custom commercial manufacturing arm. This specialized division provides architects and designers with custom solutions ranging from flitch-matched wall panels, doors, and cabinetry to bespoke furniture for large-scale hospitality projects.
“We’re incredibly proud to reveal our latest innovations and bespoke services at HD Expo,” says Jessica Gray, Head of Marketing and Partnerships at WVH®. “With these visionary new partnerships and our custom manufacturing power, we’re bringing architectural depth and the natural beauty of wood to the forefront of the guest experience—empowering design professionals to create unexpected, texture-rich surfaces engineered for the scale and rigor of hospitality environments.”
Currently available for specification, WVH® featured a signature collection designed in collaboration with the Property Brothers hosts, Drew and Jonathan Scott:
Drew & Jonathan Home™ x WVH® (Available Now)
The Drew & Jonathan Home™ x WVH® collection of acoustic slat wall panels delivers the high-end look of solid wood—without the prohibitive cost or weight—and is available in two options:
-Grainmatch Acoustic Wall Panels: Crafted in natural oak or walnut, these color- and grain-matched panels feature WVH®’s proprietary Grainmatch® technology, ensuring a seamless solid-wood appearance across luxury hospitality environments from hotel lobbies to restaurants, and more.
-Acoustic Wall Panels: Designed for visual harmony, these uniform-grain, fire-rated, recycled felt-backed panels, available in Smoked Oak, Gray Oak, and White Wood, provide refined texture and professional-grade sound dampening, essential for dining spaces and guest suites.
WVH® also presented a first look at three upcoming collaborations that reimagine wallcoverings as immersive, sensory experiences:
ALMA by Alfonso Verduzco x WVH® (Coming Soon)
Rooted in Mexican artist Alfonso Verduzco’s heritage, ALMA—meaning “soul” in Spanish—offers a dramatic, nature-inspired alternative to traditional wallcoverings. Combining artisan materials like copper, lava stone, and obsidian with precision manufacturing, the collection introduces striking architectural depth to feature walls, reception areas, and dining environments.
Organoid® (Coming Soon)
The Organoid® collection of sustainable wallpapers and wallcoverings offers a multi-sensory interior experience, bringing nature indoors while supporting health and well-being. Made from real flowers and leaves, these climate-neutral materials retain the natural aroma of their components, offering an innovative way to integrate scent into hospitality environments.
Strong by Form x WVH® (Coming Soon)
This collection of ultra-lightweight, high-performance, and three-dimensional panels mimics the structural intelligence of trees, adding expressive, organic architectural detail to interiors. Developed using Strong by Form’s biomimetic technology, the panels use significantly less material than traditional milled wood––ideal for large-scale, sustainability-driven luxury projects.
About WVH®
WVH® is a leader in innovative wood surface design, offering high-quality veneers and panels that combine natural beauty and modern style. With over 50 years in the wood veneer industry, WVH® has built a global reputation for its craftsmanship and quality. www.thewoodveneerhub.com
About Drew & Jonathan Home™
Drew & Jonathan Home™ helps people create a home that looks good and feels good with quality products that prioritize functionality and value. Founded by designers, home transformation experts, and Property Brothers hosts Drew and Jonathan Scott, the brand brings their signature approachable, casual, modern, and refined style to furniture, lighting, textiles, décor, and home improvement collections.