Introducing Flexible Wood Surfaces as the Next Evolution of the Drew and Jonathan Home™ x WVH® Collection
Decorative surface leader WVH® unveils Ultraflex and Flutto® Valley—two high-performance, flexible wood surface lines designed to wrap architectural surfaces—expanding its exclusive collaboration with Drew & Jonathan Home™, the home lifestyle products brand founded by design experts and Property Brothers hosts Drew and Jonathan Scott. Together, the series celebrates the brand’s 50-year-old legacy of craftsmanship and the brothers’ signature design vision, allowing trade professionals and DIY homeowners to introduce depth and materiality to complex curved surfaces, configurations, and furnishings.
“The interior conversation has moved so far beyond flat and static,” notes Jonathan Scott. “People want tactile, layered, dimensional spaces and the materials have to keep up with that ambition. That’s exactly where this flexible collection succeeds.”
The Innovations: Ultraflex and Flutto® Valley
Following the success of the best-selling exclusive Slatpanel® Grainmatch and Acoustic Wall Panels, Drew and Jonathan spent the past year working with WVH® to develop the new flexible series that marries natural wood with unlimited design potential. In contrast to traditional wall panels, built for flat surfaces, Ultraflex and Flutto® Valley seamlessly follow the curves, columns, and recesses that rigid panels leave bare, without sacrificing material quality or finish.
Drew & Jonathan Home™ Ultraflex x WVH®
Engineered as a lightweight, ultra-thin alternative to rigid paneling, Ultraflex brings the classic vertical slat profile into a highly pliable format.
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Slim, Lightweight Profile: With a total thickness of just 0.28”, Ultraflex is more than 0.4” thinner than the core WVH Slatpanel® range.
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Uncompromised Acoustics: Despite a significant reduction in thickness and weight, the panels maintain the same high Noise Reduction Coefficient (NRC) acoustic rating of 0.75.
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Grain Consistency: Utilizing engineered veneer with a deliberately straight, even grain, Ultraflex ensures a uniform tone across large-scale installations.
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Finishes & Dimensions: Ultraflex is available in straight engineered Walnut or Oak veneer in 4.49” x 11.81”. or 118.11” x 11.81” lengths.
Drew & Jonathan Home™ Flutto® Valley x WVH®
A flexible wood veneer panel with a concave tambour profile, Flutto® Valley offers shadow, dimension, and warmth to curved walls, columns, and surfaces, complementing WVH®’s broader Flutto® family.
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Dimensional Profile: The concave valley profile draws ambient shadow inward, creating structural depth and visual texture without adding visual noise to a room.
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Premium Construction: Built with real wood veneer wrapped over a dense, clean-cut MDF core to avoid internal voids during custom trimming.
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Considered Details: Flutto™ Valley features a water-resistant, color-matched fabric backing that yields clean seams and permits flex down to 11.8” internal radius.
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Finishes & Dimensions: Offered in three lengths, 94.5″ x 11.8″, 118.1″ x 11.8″ and Walnut or Oak veneer.
Empowering Creative Expression: Flexibility & Biophilic Design
The collection expands the application possibilities of wood panels from flat vertical to non-linear architectural surfaces. Designed to follow fluid interior contours, rather than restrict them, these organic forms allow design freedom and a cohesive material story without the cost of custom millwork. By eliminating the structural limitations of rigid substrates, the panels naturally adapt to complex, curved architectural surfaces–from lobbies, corridors, stairwells, walls, ceilings, furnishings, and more–bringing natural textures and acoustical comfort to high-end hospitality and residential spaces.
“Curves and organic forms are dominating modern spaces, and we saw a need for surfaces that can follow those lines, not fight them,” explains Drew Scott. “For a long time, wood veneer had design limitations. What’s changed, and what makes this collection genuinely exciting, is that the panels flex to the design, not the other way around.”
Streamlined Trade & DIY Application
Thoughtfully considered for the way people renovate, the easy-to-install adhesive panels ship free and eliminate the need for mechanical clips, complex rail systems, or visible fasteners. Thanks to lightweight construction, both lines flex gradually into place against convex walls, surfaces, and columns with minimal force, drastically reducing labor time for installers. Whether covering a curved alcove, wrapping a column, adhering over furniture, or working with a space that has never seen a straight line, these panels give a considered, cohesive, and finished look to commercial and interior spaces alike.
The Drew & Jonathan Home™ flexible and inaugural collections are available for direct purchase and commercial specification through www.thewoodveneerhub.com.
About WVH®
WVH® is a leader in innovative wood surface design, offering high-quality veneers and panels that combine natural beauty and modern style. With over 50 years in the wood veneer industry, WVH® has built a global reputation for its craftsmanship and quality.
About Drew & Jonathan Home™
Drew & Jonathan Home™ helps people create a home that looks good and feels good with quality products that prioritize functionality and value. Founded by designers, home transformation experts, and Property Brothers hosts Drew and Jonathan Scott, the brand brings their signature approachable, casual, modern, and refined style to furniture, lighting, textiles, décor, and home improvement collections.