Wolf-Gordon Presents Folio 50th Anniversary Pop Up Installation

Wolf-Gordon: Sample Book

Wolf-Gordon’s 2017 pop-up installation celebrates the company’s 50th Anniversary via a display of its commercial wallcovering and upholstery partnerships with leading international designers, and its recently published monograph, Wolf-Gordon: Sample Book. The project presents a series of three portals, symbolic of the company’s past, present and future.

“This year’s collaborative project is focused on commemorating our fifty years of history and the way Wolf-Gordon has participated in interior finishes during that time. Folio’s portals are a literal and figurative representation of the past and present, and convey our passion for the future.” – Marybeth Shaw, Wolf-Gordon Vice-President, Design & Marketing

Wolf-Gordon: Sample Book

The project derives its name, “Folio”, from the vocabulary of printed matter and, indeed, books are used in this innovative installation as the basic module of construction.  They are arrayed in consistent rows, displaying each of the book’s 150+ spreads, interspersed with quotes from Wolf-Gordon’s founders, employees and distinguished writers who have contributed to Wolf-Gordon: Sample Book.  Passage through Folio takes one through the company’s five decades of design and business history.  Above the three portals, a striking series of panels fan out to imitate pages that are turning.

Visitors to WantedDesign Manhattan will pass through the dynamic construction at the show’s entry, observing the many wallcovering and upholstery products, as well as projects, that have defined this leading brand. The passage is a bold gesture that captures the creativity and art-forward ethos of Wolf-Gordon, while being emblematic of the company’s own journey towards the future.

Wanted Design Manhattan
May 20-23, 2017
Terminal Stores 269 11th Avenue, New York, NY 10011

Partners for this collaborative project include:  Marybeth Shaw of Wolf-Gordon (project leader and creative director), karlssonwilker inc. (environmental graphics), Graham Kelman (architect and installation artist), and Jorge Parreira of New Motor (engineer and fabricator). As with previous sponsored installations by Wolf-Gordon, Folio represents a best-case scenario of collaborative process, talented designers, and complete freedom of program.

Following the installation during NYCxDesign, Folio will appear on the main floor of Chicago’s MART during NeoCon, June 11-14. This year marks Wolf-Gordon’s sixth consecutive sponsorship of main floor space for the installation of a public art/design project.

Wolf-Gordon is an American design company offering designers a wide range of interior surfacing products united by the common qualities of excellent design and dependable performance. Founded in 1967 as a comprehensive source for wallcoverings, its product line has since added upholstery and drapery textiles, paints, and Wink clear, dry-erase coating. Through its collaborations with leading national and international designers and in its Design Studio, Wolf- Gordon continues to develop new work that is provocative, inspiring, and of our time. Wolf- Gordon’s growing portfolio of licensed collections includes designs by Laurinda Spear, Karim Rashid, Petra Blaisse, Grethe Sørensen, Kevin Walz, the Boym Partners, Frank Tjepkema, and Mae Engelgeer. Wolf-Gordon sales representatives are based in all major markets in the United States.

Licensed Design Collaborators | Acknowledgements

Since 1997, Wolf-Gordon has collaborated to create licensed collections with designers, who range from up-and-coming to legendary. The full list includes:

Boym Partners

Carla Weisberg

Christina Tarkowski


Grethe Sorenson

Kari Pei

Karim Rashid

Kevin Walz

Laurinda Spear

Mae Engelgeer

Petra Blaisse


Tsao & McKown