West Elm Workspace with Inscape Welcomes Cheryl Carpenter as VP of Workspace
West Elm announced the appointment of contract industry veteran Cheryl Carpenter to the position of vice president of West Elm Workspace. Carpenter will bring her expertise to the West Elm Workspace business and lead the in-house team in product design and development, supply chain management, sourcing, showroom and market expansion, and sales and marketing. West Elm Workspace was launched June 2015 in partnership with Inscape and today includes 2000+ contract-grade products, accessories, and award-winning solutions.
“We are thrilled to have Cheryl join our team and bring her leadership and insight to West Elm Workspace,” said Catherine Schwartz, senior vice president, West Elm Workspace. “Cheryl’s experience in product development, branding and sales brings a breadth of industry knowledge to the brand and will further strengthen our position as an innovator in modern workplace solutions.”
Carpenter is an experienced executive with more than 20 years in the contract furniture industry. She has demonstrated success in strategic portfolio management, product development, sales, marketing and P&L management. Most recently, Carpenter served at Herman Miller as the director of the seating category where she led the development and implementation of the overall category strategy. Prior to that, she was the director of marketing for Herman Miller’s Healthcare business where she drove the Herman Miller Healthcare marketing strategy. Carpenter joined Herman Miller in 2011 after more than twelve years at Steelcase, Inc. where she held key product development, marketing and sales roles.
West Elm Workspace with Inscape is an award-winning, contract furnishings brand celebrated for bringing its residential sensibility to today’s modern offices. The brand works closely with social research and design consultants to sharpen its understanding of emerging workplace concepts. As a result, West Elm Workspace operates under three guiding principles that continually inform its designs: residential inspiration, employee well-being and choice. For more information on West Elm Workspace with Inscape visit westelmworkspace.com and follow @westelmworkspace on Instagram.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home. With a mission of harnessing the power of design and human connection to enrich lives, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living and commitment to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. The brand operates 100 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. In addition to home furnishings retail, West Elm operates West Elm Workspace in the commercial furnishings industry and announced its expansion into the travel and hospitality industry with the launch of West Elm HOTELS. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.
Inscape, an award-winning designer and manufacturer of office furniture, has been initiating change in workspace design for the past 125 years. With an emphasis on quality, innovation, technical design and unparalleled delivery and service, Inscape has been consistently awarded for its design, including 4 Gold and 1 Silver Best of NeoCon Awards at NeoCon 2014, North America’s largest design exposition and conference for commercial interiors. Inscape collaborates with leading European partners and manufactures their designs in North American facilities. Their systems, storage, seating and wall solutions delight users, foster agility and empower technology in the workplace. Flexible and designed for sustainability, Inscape products enable easy customization and readily adapt to keep pace with changing needs in the workplace. For more information visit inscapesolutions.com