Building on the continued partnership with West Elm, 3.0 is the newest capsule collection for Designtex + West Elm. The collection is inspired by trends seen in retail: a desire for classic textile constructions—like mohair and linen—and an interest in materials that feel well loved. The designers honed in on constructions that alluded to natural fibers and highlighted distressed textures that exude the romance of a past life. Designed to be layered, the collection is meant to be built upon, mixed and matched, making the color combinations nearly endless. Color and texture are pivotal to this collection.
Boucle Dot
In textiles, it is the height of luxury to hide most of the expensive yarn on the back, only letting it rise to surface sporadically. This is exactly what gives Boucle Dot its special quality—the heavy boucle yarn creates a three dimensional, stitched surface. The random dot pattern works as an organic texture on a richly colored field.
- 16 colors
- 87% Polyester, 13% Nylon
- Stain Repellent finish
- Acrylic backing
- 200,000 Wyzenbeek double rubs (CD)*
- $49.00/yard
Distressed Texture
We love textiles that have a patina—that look as though they have been well loved for years. Distressed Texture was designed with this idea in mind. A lovely, organic pattern is woven in a bleach cleanable construction, offering a fugitive and sophisticated surface.
- 12 colors
- 100% Polyester
- Stain Repellent finish
- Acrylic backing
- Bleach Cleanable (10:1)
- 70,000 Wyzenbeek double rubs (CD)
- $44.00/yard
FOMO
During the development of the collection, we talked endless about the need for a “faux mohair”—a luscious texture that felt and looked like mohair but at a fraction of the cost. (Fo-mo! Okay, we had to have fun with the name.) FOMO is such a beauty—soft touch, great performance and a low, low price. We loved it so much we had to offer it in a bunch of colors.
- 25 colors
- 41% Polyester, 25% Cotton, 25% Acrylic, 9% Rayon
- Stain Repellent finish
- 75,000 Wyzenbeek double rubs (CD)
- Oeko-Tex Standard 100
- $40.00/yard
Linen Like
The West Elm designers love linen—the cool touch and the natural look. But, they don’t like the price and performance of linen. Our mission was to deliver the experience of linen but at a much higher performance and a much lower price. Offered in natural shades and tinted neutrals, Linen Like looks like linen, feels like linen but offers much more! Priced at $36 with 55,000 double rubs, this is linen’s harder working cousin.
- 11 colors
- 50% Polyester, 35% Rayon, 15% Linen
- Nano Stain Resistant finish
- Acrylic backing
- 55,000 Wyzenbeek double rubs (CD)
- Oeko-Tex Standard 100
- $36.00/yard