Vitra Appoints Diane Barnes to Lead Contract Sales, North America

Diane Barnes

Vitra is happy to announce that as of November 2nd, Diane Barnes has been appointed to the newly created position of Senior Vice President of Contract Sales in North America.

Prior to joining Vitra, Diane acted as the North American Sales Director for Haworth Collection and led the national sales team to launch the Poltrona Frau Group. Barnes brings decades’ worth of experience supporting product applications for the built environment, including the integration of new products into the architecture, design, and hospitality communities.

As part of the Vitra Contract division, Diane will spearhead the contract sales organization in North America, using her knowledge, tools, and processes to accelerate sales productivity. Diane will report to Melissa Shelton, President of Vitra, North America.

“We are thrilled to welcome Diane to the Vitra family,“ says Shelton. “Diane’s wealth of experience and passion for design aligns with our focus and goals for North America. She will play an integral role in shaping the future of our contract sales division and we are happy to have her fresh thinking and strategic prowess during such a pivotal time in our industry.“

Vitra, a family-owned business for eighty years, operates contract and residential sales channels across the US and Canada.

About Vitra

Vitra is guided by the idea of linking great designers with the company’s technical and cultural know-how to create relevant products and concepts for homes, offices and public spaces. Developed and engineered in Switzerland, Vitra’s products are used by architects, planners, corporations and private citizens around the world to create inspiring environments. Vitra’s portfolio includes great classics of the twentieth century. Yet classics were not always classics – they started out by breaking conventional rules. In this spirit, Vitra works with contemporary designers to develop innovative solutions to old and new problems. Now in its third generation as a family company, Vitra aims to establish and maintain long-term relationships with designers, customers and employees. In keeping with this goal, product longevity has been a defining principle of the company from the beginning.