Swiss design manufacturer Vitra announces the appointment of Allyn Davis, VP Home Partners and Robert Wolf, Head of Marketing

Vitra is pleased to announce two new senior hires in North America ahead of its forthcoming New York showroom opening.
Allyn Davis, VP Home Partners, Vitra, North America will oversee partner growth and opportunities for Vitra and Artek in the evolving landscape of residential furniture sales. Based in Los Angeles where Vitra has a showroom, she brings more than two decades of experience informing the belief that our environments have the power to favorably shape everyday life. Prior to joining Vitra, Allyn worked with Cassina managing contract and residential sales with the independent dealer network, and Kasthall, where she directed sales and marketing teams in North America.
Robert Wolf, Head of Marketing, Vitra, North America, will lead marketing for Vitra and Artek, developing omnichannel solutions to drive growth and inspire brand engagement. Prior to joining Vitra, he was the global Head of Marketing and Communications for Georg Jensen based in both Copenhagen and New York. Robert spearheaded the transformation of the legacy brand into a contemporary design house by fostering design collaborations. Previous to Georg Jensen, he worked in the fashion industry with luxury brands Prada and Versace. Robert will be based in New York at the brand’s North America flagship showroom.

“We are thrilled to welcome Allyn and Robert.” says Melissa Shelton, President, North America. “Having a best in class team at the helm is essential to providing new solutions for our clients and industry partners as we continue to build our presence and focus on innovation and sustainable growth for the future.”
Vitra has been a family-owned business for eighty years. In the US and Canada, the company has operated contract and residential sales channels since 1985. Additionally, Vitra runs an e-commerce website and maintains a production facility in Allentown, Pennsylvania.
About Vitra
Vitra is guided by the idea of linking great designers with the company’s technical and cultural know-how to create relevant products and concepts for homes, offices and public spaces. Developed and engineered in Switzerland, Vitra’s products are used by architects, planners, corporations and private citizens around the world to create inspiring environments. Vitra’s portfolio includes great classics of the twentieth century. Yet classics were not always classics – they started out by breaking conventional rules. In this spirit, Vitra works with contemporary designers to develop innovative solutions to old and new problems. Now in its third generation as a family company, Vitra aims to establish and maintain long-term relationships with designers, customers and employees. In keeping with this goal, product longevity has been a defining principle of the company from the beginning.
www.vitra.com / @vitra