Vestre Appointed “Best Stand” at Stockholm Furniture Fair 2020
For Stockholm Furniture Fair 2020, Vestre once again enlisted Note Design Studio to help create a stand that fully reflected Vestre’s commitment to sustainability. Therefore, all the materials used in the stand were carefully selected for ease of recycling or reuse. The jury took this overall climate smartness into account when choosing Vestre’s stand as the best at Stockholm Furniture Fair:
“This stand takes sustainability to a new level. Not only can each element of the display be reused, but also compelling is that the brand has calculated the carbon footprint of each product.”
– Vestre’s vision is to be the world’s most sustainable producer of furniture. We believe in transparency, and trying to make our methods visible, but our ecological footprint on the environment as small as possible. For this year’s fair, we felt it important that our beliefs on this was visually manifested in the stand just as much as we feel it on a day to day basis. Note design studio made this happen and we are incredibly happy to receive the award, says Jan Christian Vestre, CEO of Vestre.
Authenticity and transparency in sustainability initiatives are key issues for Vestre. In the assignment description for this year’s exhibition concept, there was a clear desire to create a stand that reflected Vestre’s philosophy and inspired its visitors – underpinned by the idea of minimising any damage done to the materials used in the stand, and that everything in the stand could be reused. Materials used for its construction include hollow tile, pine plywood, stone and twin-wall polycarbonate sheeting – all low waste and recyclable materials.
– We wanted to create an environment that proclaims Vestre’s values. The idea was to create a beautiful backdrop that was in harmony with the design of Vestre’s products, while minimising the amount of waste when the stand is dismantled after the trade show closes. We’ve chosen to work with unprocessed natural materials where waste is minimal. Since Vestre’s furniture is associated with outdoor use, it was also natural for us to draw inspiration from the local urban environment, says Johannes Karlström, interior designer at Note Design Studio.
Vestre’s aim is to become the world’s most sustainable manufacturer of outdoor furniture – something that requires full focus on both choice of materials, production and transportation, as well as many other areas. For example, Vestre became the first outdoor furniture manufacturer in the world to certify products with the Nordic Swan Ecolabel – one of the world’s most rigid environmental certifications.
All Vestre products are manufactured in factories in Norway and Sweden, with locally sourced materials such as Scandinavian wood and Swedish steel, which account for 30 percent lower emissions than the global average. With a lifetime guarantee against rust and a minimalistic and stylish design, Vestre creates outdoor furniture for generations to come – without unnecessary stress on the environment and climate. Not today, not tomorrow.
About Note Design Studio
Note is a Stockholm-based design studio that works in the areas of architecture, interior design, product development, graphic design and design strategy. Founded in 2008, the firm has won multiple awards, such as the Wallpaper Design Awards and Elle Decoration Swedish Design Awards, among others.
Read more at notedesignstudio.se
About Vestre
Vestre is one of the Nordic region’s leading manufacturers of outdoor furniture, having created social, sustainable meeting places for millions of people for more than 70 years. Sustainability, locally-produced materials and the least possible environmental impact are central to our furniture production. Vestre is a Norwegian family business currently led by a third-generation Vestre. The products are manufactured in Norway and Sweden, and come in nearly 200 different colours with a lifetime guarantee against rust. Vestre’s factory in Torsby, Sweden was designed by Snøhetta, the architectural firm behind such internationally recognized projects as the Library of Alexandria, the 9/11 Memorial Center in New York, the San Francisco Museum of Modern Art, and the Oslo Opera House. They also designed the Peace Bench that Vestre and Hydro created in 2019 on behalf of the Nobel Peace Center. Vestre has been named “Brand Builder of the Year” by the Federation of Norwegian Industries (Norsk Industri) and the “Best for outdoor furniture” by the prestigious design and lifestyle magazine Monocle, which has readers all over the world. In 2019 the company was awarded “Entrepreneur of the Year” at the Norwegian EY gala. In January 2020 Vestre was awarded its 15th DOGA Award for good design by Design and Architecture Norway, this year for its collaboration with Front on the creation of Folk.
Read more at vestre.com.
